-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Growing Industry
In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
The Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
Atotech Looks to Expand Product Portfolio
July 21, 2020 | Barry Matties, I-Connect007Estimated reading time: 2 minutes
When I toured Atotech’s facility in Feucht, Germany, last year before productronica, I spoke with Andreas Schatz, Atotech’s global product manager of equipment, and Daniel Schmidt, Atotech’s global director of marketing. Andreas and Daniel break down the global plating and chemistry trends they see, most notably around horizontal plating and smart factory automation. We also discussed how this impacted the company’s systems approach while continuing to expand into new markets such as mid-level PCB production.
Barry Matties: Thanks for joining me, Daniel and Andreas. Please start by telling us a little about yourself.
Daniel Schmidt: After receiving my business degree in economics and marketing, I started my career at Atotech in 2005. In the beginning, I started in various electronics departments, where I was responsible for marketing, and product and project management. During this time, I developed a deep technical understanding of our electronics products and capabilities. In 2009, I became responsible for global marketing for the Atotech Electronics business, as well as corporate communication. Since 2018, I am responsible for global marketing electronics, technology roadmaps, and training.
Andreas Schatz: After obtaining my degree in mechanical engineering, I started my career at Atotech in 2010. In the beginning, I started in the engineering department, where I was responsible for the calculation and design of all necessary system components. Here, I acquired a deep technical understanding of all of our product lines and features. In 2017, I joined our global product management team, where I am responsible for all of our horizontal equipment products—Uniplate, Horizon, and Polygon.
Matties: Andreas, as a product manager, what is your job?
Schatz: Working closely with the other global product teams, including central marketing and the OEM groups within Atotech, my job is to essentially understand where and how the industry is moving forward, and then consider how this may potentially impact our equipment business. We follow what is important for the future regarding equipment, and from this, we can determine the features that are needed. Let’s take finer line and spaces in high-end PCBs as an example. In this regard, laminate materials are getting thinner and thinner, which means we need to continuously improve our transport capability to maintain process reliability for our customers—even under increasingly more challenging conditions. In simple terms, it’s all a question of how to ensure the safe transport of thin and highly flexible materials through turbulent fluid areas.
To read this entire interview, which appeared in the July 2020 issue of PCB007 Magazine, click here.
Suggested Items
Book Excerpt: The Printed Circuit Assembler’s Guide to... Factory Analytics
04/24/2024 | I-Connect007 Editorial TeamIn our fast-changing, deeply competitive, and margin-tight industry, factory analytics can be the key to unlocking untapped improvements to guarantee a thriving business. On top of that, electronics manufacturers are facing a tremendous burden to do more with less. If you don't already have a copy of this book, what follows is an excerpt from the introduction chapter of 'The Printed Circuit Assembler’s Guide to... Factory Analytics: Unlocking Efficiency Through Data Insights' to whet your appetite.
Elevating PCB Design Engineering With IPC Programs
04/24/2024 | Cory Blaylock, IPCIn a monumental stride for the electronics manufacturing industry, IPC has successfully championed the recognition of the PCB Design Engineer as an official occupation by the U.S. Department of Labor (DOL). This pivotal achievement not only underscores the critical role of PCB design engineers within the technology landscape, but also marks the beginning of a transformative journey toward nurturing a robust, skilled workforce ready to propel our industry into the future.
Winner of The Science Show Rakett 69 Receives Incap Scholarship
04/24/2024 | IncapThe winner of the Rakett 69 science show, Andri Türkson, who stood out as an electronics enthusiast, received a scholarship from Incap Estonia, along with an internship opportunity in Saaremaa.
Alternative Manufacturing Inc. Awarded QML Requalification to IPC J-STD-001 and IPC-A-610
04/24/2024 | IPCIPC's Validation Services Program has awarded an IPC J-STD-001 and IPC-A-610 Qualified Manufacturers Listing (QML) requalification to Alternative Manufacturing Inc (AMI).
Boeing's Janene Stinson Earns IPC Excellence in Education Award at IPC APEX EXPO 2024
04/22/2024 | IPCThe IPC Excellence in Education award was presented to Janene Stinson, Boeing, at IPC APEX EXPO 2024 in Anaheim, California, in recognition of her significant contributions to workforce development and leadership.