Smartwatch Display Shipments to Reach Record 34M Units in 2015


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Smartwatch display unit shipments are expected to grow 250 percent year-over-year, reaching a record 34 million units in 2015, led by demand for the new Apple Watch. According to IHS, the leading global source of critical information and insight, the display market is still assessing the staying power of smartwatch demand, so as not to overshoot display supply needs in the coming year. Smartwatch display shipments are forecasted to decline to 6.5 million units in the fourth quarter (Q4) of 2015. 

Because both Apple Watch and Samsung Gear rely on active-matrix organic light-emitting diode (AMOLED) panels, that technology will comprise the majority (58 percent) of total smartwatch panels shipped. Based on the latest information from the IHS Quarterly Small/Medium Shipment and Forecast Report, Apple Watch is expected to make up 84 percent of AMOLED smartwatch panels and 49 percent of total displays for smartwatch shipped in 2015. 

“Apple Watch has attracted a lot of attention from consumers, which has led to increased demand,” said Hiroshi Hayase, director of analysis and research for IHS Technology. “The display market is carefully watching consumer response to products in the smartwatch category, which should help to improve future display technologies.” 

The IHS Quarterly Small/Medium Shipment and Forecast Report covers the entire range of small and medium (9 inches or smaller) displays shipped worldwide and regionally. Backed by data from over 35 suppliers and industry analyst insights, the report analyzes historical shipments and forecast projections. For information about purchasing this report, contact the sales department at IHS in the Americas at +1 844 301 7334 or AmericasLeads@ihs.com; in Europe, Middle East and Africa (EMEA) at +44 1344 328 300 or technology_emea@ihs.com; or Asia-Pacific (APAC) at +604 291 3600 or technology_apac@ihs.com

About IHS

IHS is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 150 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

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