SERO Expands to the U.S. with Targeted Acquisition of Syncron

SERO GmbH | 11-23-2021

EMS provider SERO GmbH has signed a purchase agreement to acquire the entire share capital of Syncron EMS LLC based in Palm Bay, Florida, USA on Friday, November 12th, 2021. “With this step we are underlining our international claim to be a reliable EMS production service provider with high quality standards. We align our further strategic development closely with the needs of our customers.” Bernd Welzel, CEO of SERO.

Syncron was founded by John Sjolander 13 years ago and has developed under his competent leadership into a respected EMS partner with around 90 employees and annual revenue of approximately $13 million. “I am pleased to be able to bring my successful company and the experienced team into the SERO Group and the opportunity to shape the coming years of integration and further expansion here at the Palm Bay location as President of Syncron – Member of Sero EMS.” With these words, John Sjolander also points out to his existing customers today the new opportunities and continuity in the handover.

SERO, a company owned by DBAG Fund VII initiated by Deutsche Beteiligungs AG (DBAG) also recently acquired the Dutch company Semecs with a large production plant in Slovakia and will grow to around 175 million euros (approximately $ 200 million) in sales in 2022 as a result of the Syncron takeover.

With the targeted acquisition of Syncron, SERO is now expanding its international presence on the American continent, thereby offering its customers, especially in the automotive sector, important competitive advantages. The closing is subject to the approval of the US regulatory authorities.