It’s Only Common Sense: Busy Is the New Lazy
The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing
The Right Approach: Reflections on 50 Years in the Business, Part 1
Of Art and Satellites
July 10, 2019 | NUSEstimated reading time: 3 minutes
A quotation from The Golden Record 2.0 — a play written for the NUS Arts Festival — and a high-tech quantum device from the NUS Centre for Quantum Technologies (CQT) is now orbiting in space together. They are being carried by a satellite called SpooQy-1 built by CQT to test a quantum light source that could enable future secure communication. This space mission commemorates three years of art-science collaboration between CQT and the NUS Centre For the Arts (CFA).
“Scientists and artists have in common that they are curious explorers of the world. Through our collaborations, we hope to inspire more people to share our appetite for learning. Even people who think they aren’t interested in science may find they appreciate its value when they encounter it through arts — and vice versa,” said CQT Director Professor Artur Ekert.
In partnership with CFA, CQT Principal Investigator Associate Professor Alexander Ling, who leads the team that built SpooQy-1, selected a quote from The Golden Record 2.0 which was first performed in 2018, to engrave on the outside of the shoebox-sized satellite. The quote is from Mrs Santha Bhaskar, Artistic Director of NUS Indian Dance and recipient of the Singapore Cultural Medallion. It reads, “We are all different nationals, we are entangled together with all the races”, and is etched into a 10cm by 3cm aluminium plate that is part of the satellite’s standard structure.
The quote engraved onto the satellite’s structure
The selection of this quote honours Mrs Bhaskar’s long-standing contributions to CFA and her previous collaboration with CQT. Her work Sambhavna was staged in the 2016 and 2017 editions of the NUS Arts Festival. For the two-year development of the project, she was appointed a CQT Outreach Fellow.
The quote celebrates the strength of Singapore’s diversity and a hope for such understanding in a globalised world, said CFA Director, Ms Sharon Tan. “This collaboration with CQT for The Golden Record exemplifies our efforts in encouraging cross disciplinary projects in NUS,” she added.
The quantum device on board SpooQy-1 is designed to create the quantum property of entanglement between pairs of light particles, to work towards developing encryption keys. Renowned physicist Albert Einstein once described this entanglement as “spooky action at a distance” and this is where the satellite’s name was derived.
SpooQy-1 was first launched to the International Space Station in April. It went into orbit from there on 17 June. Since then, the CQT researchers have been in daily contact with the satellite and on 2 July, they switched on the satellite’s scientific instrument to begin making entangled light. The satellite with its two passengers will be in orbit for approximately one year, allowing the research team to gather data on the quantum device’s performance.
Page 1 of 2
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
It’s Only Common Sense: Control Your Market With Your Actions
02/09/2026 | Dan Beaulieu -- Column: It's Only Common SenseMost companies don’t want to admit that their low sales mean their stories got stale. They’ll blame the economy, their competitors, the election cycle, or “industry headwinds,” when what really happened is much simpler: They stopped saying anything worth hearing. Customers stopped noticing because most companies sound exactly the same. You could have the most advanced product in your category, but if you describe it like everyone else, you’ve already lost. Nobody buys “high quality,” “fast turnaround,” or “excellent service” anymore. Those slogans are expected table stakes, not selling points.
Driving Innovation: People Driving Precision in PCB Processes
02/03/2026 | Simon Khesin -- Column: Driving InnovationThe technology behind PCB production is both complex and fascinating. It represents a precise mix of different technologies and disciplines—mechanical, optical, and chemical—all working in concert. Yet, people are the most vital component in perfecting these solutions. I’d like to share how the specialized roles at Schmoll Maschinen GmbH in Germany contribute to the company’s commitment to excellence.
It’s Only Common Sense: The Power of Unreasonable Standards
02/02/2026 | Dan Beaulieu -- Column: It's Only Common SenseMost people think “reasonable” is a compliment. They say, “Be reasonable,” or “Set achievable goals.” But in every breakthrough in business, innovation, or leadership throughout history, “reasonable” was not part of the story. Progress has come from those who refused to accept “good enough.” Reasonable builds comfort; unreasonable builds greatness, and genuine leaders create constructive discomfort. They demand more than people think they’re capable of, and that’s why their teams grow.
It’s Only Common Sense: Stop Calling It ‘Work-Life Balance’
01/26/2026 | Dan Beaulieu -- Column: It's Only Common SenseWe’ve turned “work-life balance” into a modern religion complete with gurus, rituals, and guilt. Everyone’s chasing it, preaching it, or posting about it. “I finally learned to balance work and life,” they say, as if that’s the goal. However, the goal isn’t balance; it’s meaning. Balance implies there’s a war: work vs. life, as if one is stealing from the other.
Dan’s Biz Bookshelf: ‘The First-Time Manager’
01/23/2026 | Dan Beaulieu -- Column: Dan's Biz BookshelfIf there were ever a book that should go along with every promotion, it’s The First-Time Manager by Loren B. Belker, Jim McCormick, and Gary S. Topchik. Now in its seventh edition, it’s a timeless book that is straight-talking, no-fluff, and packed with a lifetime of useful lessons.