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Suggested Items

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

03/13/2026 | Nolan Johnson, I-Connect007
Cue up “The Final Countdown, the monster ’80s hit song by Swedish band Europe, because it’s almost APEX EXPO week. Side note: When it comes to rock anthems, I’m more of an “Eye of the Tiger” man, myself. Some folks are already arriving in Anaheim, as standards development committee work starts as early as tomorrow. The show continues through Thursday, March 19.

Finding Your Marketing Niche in a Crowded PCB Industry

03/10/2026 | Richard Nichols, GreenSource Engineering
I recently made a flippant comment on LinkedIn, “All marketing and no trousers,” hinting that marketing campaigns often do not have a tangible product to market and the campaign is marketing a concept or a gut feeling. For PCB and IC substrate manufacturers, this poses a great risk for unsuccessful campaigns and the opportunity to innovate in an increasingly competitive and global landscape.

The Marketing Minute: Your Marketing Funnel Has a Memory Problem

03/11/2026 | Brittany Martin -- Column: The Marketing Minute
Many marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.

Global TV Shipments Remain Flat at 61.5 Million in 4Q25 Despite 25% Decline in China

03/04/2026 | BUSINESS WIRE
Global TV shipments remained flat year-on-year at 61.5 million units in 4Q25, despite a sharp decline in China, according to data from Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: History – 4Q25. Shipments in China fell by 25.3% year-on-year, as government subsidies ended and many consumers brought forward upgrades over the past year.

It’s Only Common Sense: Reinvention Is a Fundamental Leadership Responsibility

03/02/2026 | Dan Beaulieu -- Column: It's Only Common Sense
If you’re waiting until the numbers drop, the customers leave, or your competitors catch up before you reinvent your business practices, you’ve already lost. Reinvention is a fundamental leadership responsibility, and successful companies reinvent themselves before they have to. They see it not as a rescue mission, but as a rhythm: questioning, disrupting, and rebuilding before market forces force their hand. Leaders who change only when cornered are followers pretending to lead.
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