Engineering Heat Out of High-Power Systems
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As AI data centers, electric vehicles, energy storage, and advanced consumer electronics demand more power from increasingly compact systems, engineers are confronting an unavoidable consequence: heat. In this episode, Marcy LaRont talks with Shih-Wei Chang, Global Business Development Leader, about why thermal management has moved from a downstream design consideration to a fundamental part of system architecture. We explore how the PCB itself is becoming part of the thermal solution, why heat affects far more than the component generating it, and how advanced materials can help engineers balance thermal conductivity with electrical insulation, safety, and long-term reliability. As Chang says, the real opportunity lies in taking a system-level approach, bringing designers, manufacturers, and materials suppliers together early to manage power, heat, electrical performance, and reliability from the very beginning.
