The Marketing Minute: Cracking the Code of Technical Marketing
Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
I-Connect007 Editor's Choice: Five Must-Reads for the Week
September 18, 2020 | Nolan Johnson, I-Connect007Estimated reading time: 2 minutes
Two weeks ago, when it was my turn to pick the top 5, I made a comment about themes. I’m making a stretch here, but this week’s theme is technical education. Three out of the five most popular news items this last week reported on upcoming technical events or publications.
It should come as no surprise that our collective interest is turning to technical materials; in a normal year, the industry trade show season would have kicked off this month. But instead of attending trade shows in person, like many school-age kids right now, we’re attending online.
To round out the list, you’ll also find some aerospace/solar news and an update from Insituware, a manufacturer of smart measurement systems.
Next week, Andy Shaughnessy is back with his top five recommendations.
Boeing, Salt River Project Sign Renewable Energy Agreement for Mesa Site
September 11, 2020
In a multi-year agreement between the aircraft manufacturer and the Arizona utility company, Boeing will be a key customer for SRP’s upcoming solar photovoltaic plant. As Beth Schryer, vice president of facilities and asset management at Boeing, says, “It makes sense to take advantage of renewable solar energy at a location that enjoys 295 days of sunshine a year.” I would agree with that.
Introducing SMTA’s 2020 Additive Electronics TechXchange, Part 2
September 14, 2020
Our conversation with Tara Dunn and Lenora Clark on the SMTA 2020 Additive Electronics TechXchange made last week’s Top 5 Editor’s Picks. This week’s second part was just as popular with readers. Registration is off to a fast start for the TechXchange, so make sure to get your place at the event.
MacDermid Alpha to Exhibit, Present Five Technology Papers at SMTA International
September 15, 2020
The technical program at SMTA International is consistently strong year after year. MacDermid Alpha continues their active participation once again this year, with five papers scheduled for presentation. Spoiler alert: I-Connect007 will be interviewing two of the paper authors on September 30. Check our upcoming Real Time With… coverage to catch the interview.
Insituware Hires Director of Customer Experience
September 15, 2020
Insituware LLC announced Jeanne R. Nevelos as director of customer experience. From the press release, “Ms. Nevelos will build and develop relationships with the company’s clients and university research partners, as well as oversee its operations.”
I-007eBook Review: Thermal Management From a Fabricator’s Perspective
September 15, 2020
Regular readers know that Dan Beaulieu often shares book reviews with us. This time around, Beaulieu discusses The Printed Circuit Designer’s Guide to… Thermal Management: A Fabricator’s Perspective, written by Anaya Vardya, founder and CEO of American Standard Circuits. If the amount of attention the review received is any indication, readers see thermal management as a hot topic. (Sorry, I couldn’t resist.)
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