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Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
This issue takes stock of the current economic outlook and how companies are using current conditions to move themselves through technological evolutions, workforce shifts, and financial changes. Even with these headwinds, there’s forward progress to be made.
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Indium Corporation to Showcase Proven EV Products and High-Reliability Alloys at Productronica China
As a materials pioneer and trusted partner in electric vehicle (EV) and e-Mobility manufacturing, Indium Corporation is proud to showcase its...
Registration Open for Electrical Wire Processing Technology Expo (EWPTE) 2024
Registration is now open for Electrical Wire Processing Technology Expo (EWPTE) an exclusive, free-of-charge* event for the electrical wire harness,...
Europlacer Integrates Siemens Valor Process Preparation Software Into SMT Assembly Equipment
Europlacer has signed a global partnership agreement with Siemens, provider of the industry’s leading electronics manufacturing software solutions,...
StenTech’s Photo Stencil Specialized Products Division Facility Update Completed
StenTech® Inc., a leading global company specializing in SMT Printing Solutions, has completed a major technology update to their Photo Stencil...
Absolute EMS Harnesses the Power of Nitrogen to Elevate Electronic Manufacturing Quality
Absolute EMS, Inc., an award-winning EMS provider of turnkey contract manufacturing services, continues to harness the power of nitrogen to enhance...
Stencil and PCB Cleaning Solutions from KYZEN at SMTA Monterrey
KYZEN, the global leader in innovative environmentally friendly cleaning chemistries, will exhibit at the SMTA Monterrey Expo & Tech Forum, scheduled...
February 28, 2024 | Ronald C. Lasky, Maggie Benson's Journey
Maggie Benson was in an expansive mood. It had been almost three years since her grandfather asked her to take over Benson Electronics. By using Lean techniques, cost modeling the assembly process, and implementing continuous improvement, the company made significant profitability improvements.
February 28, 2024 | Linda Stepanich, IPC
You have an excellent idea for a new standard in the electronics manufacturing industry. How do you turn that idea into a reality? It’s simple: You submit a PIN to the TAEC. Now, what does that even mean? To develop a new standard, you need the help of the IPC Technical Activities Executive Committee (TAEC) Global. Ideas for new IPC standards are submitted via Project Identification Notification (PIN) to TAEC Global, which conducts an initial review. The PIN is then sent to the general TAEC standards development oversight committee for review and approval. Now, how do they review it and who comprises the committee?
February 12, 2024 | Mike Konrad, The Knowledge Base
Marketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through...
February 5, 2024 | Nolan Johnson, Nolan's Notes
Everyone is talking about how to implement artificial intelligence into their business model, but this month in SMT007 Magazine, we look at perhaps the most human of all the functions in our business: marketing and sales. Amongst all...
January 30, 2024 | Ronald C. Lasky, Maggie Benson's Journey
Editor’s note: Indium Corporation’s Ron Lasky continues this series of columns about Maggie Benson, a fictional character, to demonstrate continuous improvement and education in SMT assembly. In this installment, Ivy University...
January 24, 2024 | Michael Ford, Smart Factory Insights
Rework in manufacturing can bring waste, unplanned responses to an error, or too much variation. You also have to retain specialist skills to perform the work. Since rework cannot always be completely eliminated, let’s consider how...
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- Boost Your Sales by Nolan Johnson
- Sales and Marketing—Our Roundtable of Experts
- Effectively Conveying Your Brand—And Your Message by Barry Matties
- The Evolution of Conscious Marketing by Mike Konrad
- Relationship Selling Never Grows Old by Dan Feinberg