The Marketing Minute: Strategic Short-form Content Builds Brand Momentum

April 17, 2025 | Brittany Martin, The Marketing Minute

Last month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is...

SMT Perspectives and Prospects: Artificial Intelligence, Part 5: Brain, Mind, Intelligence

April 9, 2025 | Dr. Jennie Hwang, SMT Perspectives and Prospects

Currently, there is no single established test that can authoritatively measure artificial or human intelligence. Humans generate data, acquire information, and translate it into knowledge. Cumulative knowledge builds intelligence....

Global Sourcing Spotlight: Watch Out! Avoiding Pitfalls in Global Sourcing

April 9, 2025 | Bob Duke, Global Sourcing Spotlight

Global sourcing is an indispensable strategy for many companies seeking cost efficiency, diverse suppliers, and access to innovative products. However, this landscape is fraught with challenges that can jeopardize even the most...

Nolan’s Notes: Looking Deep Into the Future With X-ray

April 2, 2025 | Nolan Johnson, Nolan's Notes

As a diagnostic tool, X-ray has been around for over a century, and available to EMS inspection for some years. It seems the industry has moved far enough forward to fully embrace X-ray on the assembly line. I’m reminded of Wayne...