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Driving Innovation: The Flash Cutting Process

December 8, 2025 | Simon Khesin, Driving Innovation

During the creation of a multilayer board, the lamination process naturally results in excess resin (known as "flash)" being squeezed out and solidified along the sides of the PCB panel. While the consistency and size of this flash provide process engineers with valuable insight into lamination parameters, the flash itself must be completely removed before subsequent manufacturing steps.

It’s Only Common Sense: Culture Will Eat Your Strategy for Breakfast

December 8, 2025 | Dan Beaulieu, It's Only Common Sense

Many people wrongly credit the quote, “Culture eats strategy for breakfast,” to Peter Drucker, the management consultant, author, and educator, but columnist Simon Caulker coined it. No matter who said it, after 50 years in this business, I can assure you the sentiment is not an exaggeration. You can have the best plans, the slickest PowerPoint decks, the fanciest consultants, and the most ambitious revenue targets, but if your culture is toxic, you’re dead before you start.





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Trouble in Your Tank: Understanding Interconnect Defects, Part 2

December 3, 2025 | Michael Carano, Trouble in Your Tank

Part 1 of this two-part series presented a more detailed look at the underlying causes of interconnect defects (sometimes known as interplane separation), with these three modes of interplane separation: Type 1: Separation of the...

It’s Only Common Sense: Stop Playing Small—Act Like a Giant

December 1, 2025 | Dan Beaulieu, It's Only Common Sense

When you walk into a room, what do people see? Do they see someone who belongs or someone who’s apologizing for showing up? I’ve been around this industry long enough to know that perception is power. If people think you’re big,...

The Marketing Minute: Get Out of Your Lane—Electronics Marketing Needs Bold Moves

November 19, 2025 | Brittany Martin, The Marketing Minute

I started skateboarding recently. It’s an unexpected hobby for someone who spends most of her day in marketing meetings, analytics dashboards, and editorial calendars. It’s awkward, humbling, and wildly out of my lane, but...

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