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As the U.S. Congress looks toward a summer break, David Schild of PCBAA discusses the growing momentum in U.S. electronics manufacturing policy, emphasizing bipartisan support for reshoring efforts, the importance of targeted tax incentives, and the challenges posed by global competition. He highlights PCBAA’s growth, advocacy on Capitol Hill, and the need for sustained investment to revitalize the PCB industry.

It’s Only Common Sense: Customer Service Is Sales in Disguise

July 14, 2025 | Dan Beaulieu, It's Only Common Sense

Customer service is one of the most powerful sales tools a business can deploy. Every interaction—whether they're calling to ask a question, complain, or inquire about your hours—is an opportunity to build your brand, create loyalty, and drive sales. 





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Driving Innovation: Direct Imaging vs. Conventional Exposure

July 1, 2025 | Simon Khesin, Driving Innovation

My first camera used Kodak film. I even experimented with developing photos in the bathroom, though I usually dropped the film off at a Kodak center and received the prints two weeks later, only to discover that some images were out...

The Big Picture: Our Big ‘Why’ in the Age of AI

June 25, 2025 | Mehul Davé, The Big Picture

With advanced technology, Tesla, Google, Microsoft, and OpenAI can quickly transform life as we know it. Several notable artificial intelligence (AI) studies, including the 2024 McKinsey Global Survey on AI, have offered insights...

The Chemical Connection: Through-glass Vias in Glass Substrates

June 24, 2025 | Don Ball, The Chemical Connection

This month’s theme is vias and how best to ensure via quality and reliability. I don’t have much expertise in this process area or much to contribute that most of you don’t already know. However, I’ve recently become...

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