FEATURED NEWS AND INFORMATION:
FEATURED ARTICLES AND COLUMNS:

It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)

June 22, 2025 | Dan Beaulieu, It's Only Common Sense

In sales, success is never a given. Despite best intentions, the most well-resourced sales teams can stumble. Understanding why is the first step toward creating a high-performing sales force. Here are the main reasons sales teams fail—and actionable strategies to fix them.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

June 20, 2025 | Andy Shaughnessy, I-Connect007

It’s been a busy week in this industry, and we have news and articles from the PCB design, fabrication and assembly communities. Some of this news is out of this world. We may be losing the high ground—the really high ground. Columnist Jesse Vaughan explains how the U.S. seems to be falling behind in space, and how this could affect our ability to defend ourselves in the future. We have an update on the U.S.-China tariff talks, which seem to be moving forward, though sometimes at a snail’s pace.





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COLUMNS:

Facing the Future: Investing in R&D to Stay Competitive

June 10, 2025 | Prashant Patel, Facing the Future

In the PCB industry, staying ahead of the competition requires more than production efficiency; it demands continuous innovation, a firm commitment to research and development (R&D), and a proactive approach to emerging technologies....

It’s Only Common Sense: The Power of Storytelling in Sales

June 9, 2025 | Dan Beaulieu, It's Only Common Sense

In sales, few tools are as powerful as storytelling. While data, metrics, and features may appeal to the logical mind, stories can connect on an emotional level. A well-told story can turn a hesitant prospect into a loyal customer....

The Chemical Connection: Reducing Defects in Circuit Board Production

June 4, 2025 | Don Ball, The Chemical Connection

We all agree that in any manufacturing process, reducing defects in your product induced during manufacture (aka increasing yields) is a good thing. Doing so, however, can be a source of contention and frustration. I don’t pretend...

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