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I-Connect007 Editor’s Choice: Five Must-Reads for the Week

May 15, 2026 | Nolan Johnson, I-Connect007

When you work in the news business, even in trade media, you can never really get that far away from it. We never want to miss something important. Chances are, even the books we take on our “vacations” end up having to do with the business. For example, my colleague Michelle Te recommended “Creativity, Inc., by Ed Catmull, a business skills study wrapped up in stories about Pixar, which I brought with me on a trip through the stunning U.S. Mountain West. Now, I’m back, and here are my recommendations for the week.

I-Connect007 proudly announces the recent release of The Printed Circuit Designer’s Guide to…™ UV Curable Conformal Coatings. Authored by respected industry technologists Brian Chislea and Cody Schoener, PhD, of Dow, Inc., this new volume offers a comprehensive exploration of UV-curable conformal coatings and their expanding role in improving the protection, performance, and sustainability of electronic assemblies.

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The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?

May 13, 2026 | Brittany Martin, The Marketing Minute

Hypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it?...

Trouble in Your Tank: In Complex Systems, Design Rules Aren’t Optional

May 6, 2026 | Michael Carano, Trouble in Your Tank

There is no question that the electronics industry, especially in circuit board design and fabrication, advanced packaging, and innovation throughout the value chain, has seen a significant transformation, whether it be in materials,...

The Chemical Connection: When the Industry Moves Faster Than the Standards

April 29, 2026 | Don Ball, The Chemical Connection

As a supplier of wet processing equipment, we have rules and standards we must adhere to, including both regional and national electrical codes and safety and environmental regulations, as well as myriad other standards to make the...

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