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FEATURED ARTICLES AND COLUMNS:

Marcy’s Musing: Operating Without a Rulebook

April 15, 2026 | Marcy LaRont, Marcy's Musings

What happens when the rulebook is no longer useful, or worse, has not yet been written? With electronics innovation happening at warp speed, we’re increasingly asked to design and build what has no precedent, proven path, or tidy checklist to follow. “Design for invention” begins at the edge of known capability, where traditional DFM gives way to something far less certain, and far more exciting. It’s not about breaking rules for the sake of it; it’s about recognizing when the rules no longer apply and having the insight, collaboration, and courage to move forward anyway.

Podcast Hits the Mark in a Materials Market

April 15, 2026 | Marcy LaRont, I-Connect007

The base material of a printed circuit board is its literal and functional foundation. Isola, founded in 1912 in Düren, Germany, is one of the longest-standing manufacturers of glass-reinforced laminates in the electronics industry. Originally focused on insulation and fiberglass materials, the company played an early role in supplying the foundational substrates that enabled the growth of PCB technology. As electronics advanced, Isola evolved alongside the industry, expanding from basic glass-epoxy laminates into high-performance copper-clad materials and engineered prepregs.





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The Marketing Minute: Your Metrics Aren’t Telling the Full Story

April 8, 2026 | Brittany Martin, The Marketing Minute

In digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in...

The Right Approach: Reflections on 50 Years in the Business, Part 3

March 31, 2026 | Steve Williams, The Right Approach

Waking up that first day in 2013 after being informed my position of 15 years had been eliminated, I realized that everything I had done in my career had positioned me for a new chapter. This included the hands-on leadership...

Marcy’s Musings: Our Own March Madness

March 18, 2026 | Marcy LaRont, Marcy's Musings

I spend a lot of time looking ahead, whether that's toward future technology, market needs, or even the future of my editorial calendar. The industry is looking ahead as well. Every year at APEX EXPO, for example, participants get a...

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