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​​​​​​​There has always been a subtle but significant divide between those who design and those who build printed circuit boards. It’s not a hostile gap, but it is a real one, and in today’s high-speed, high-complexity, high-stakes environment, that gap is costing us more than time and yield. It’s costing us innovation.

Trouble in Your Tank: Can You Drill the Perfect Hole?

July 7, 2025 | Michael Carano, Trouble in Your Tank

In the movie “Friday Night Lights,” the head football coach (played by Billy Bob Thornton) addresses his high school football team on a hot day in August in West Texas. He asks his players one question: “Can you be perfect?” That is an interesting question, in football and the printed circuit board fabrication world, where being perfect is somewhat elusive. When it comes to mechanical drilling and via formation, can you drill the perfect hole time after time?





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The Big Picture: Our Big ‘Why’ in the Age of AI

June 25, 2025 | Mehul Davé, The Big Picture

With advanced technology, Tesla, Google, Microsoft, and OpenAI can quickly transform life as we know it. Several notable artificial intelligence (AI) studies, including the 2024 McKinsey Global Survey on AI, have offered insights...

The Chemical Connection: Through-glass Vias in Glass Substrates

June 24, 2025 | Don Ball, The Chemical Connection

This month’s theme is vias and how best to ensure via quality and reliability. I don’t have much expertise in this process area or much to contribute that most of you don’t already know. However, I’ve recently become...

The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered

June 18, 2025 | Brittany Martin, The Marketing Minute

In the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on...

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