Reading time ( words)
Future flight technologies, such as all-electric and autonomous aircraft, hold the key to a more sustainable and innovative air transport industry. However, public perception of these marvels of engineering can be mixed due to concerns over safety, cybersecurity and environmental impact. With more than ten million commercial uncrewed aerial vehicles (UAVs) predicted to be in flight by 2030, it is vital that the aviation industry improves public awareness and acceptance of Urban Air Mobility (UAM) in order to truly unlock its transformational benefits.
A first-of-its-kind, global partnership between Inmarsat and Flight Crowd, announced at the Farnborough Airshow 2022 today, will improve engagement with both the industry and the general community through a series of collaborative outreach projects.
These projects – designed to inform, engage and inspire – aim to improve understanding of the air mobility sector for both the public, government and wider aviation industry. They will showcase the many benefits this new industry will bring and improve education around the impact it will have in the decades to come. The projects will reach enthusiasts, experts and the public, including in educational settings through Science, Technology, Engineering, Arts and Mathematics (STEAM) activities.
Bringing the extensive capabilities of UAM to the forefront of industry conversation, the partnership will highlight the importance of future flight technologies in supporting the vital mobility of people, goods and other services across regional, urban and underserved areas. Taking an international approach to project implementation, Inmarsat and Flight Crowd will bring resources, events and initiatives to communities worldwide and encourage them to have a voice in shaping the future flight industry.
Flight Crowd has joined Inmarsat’s Velaris Partner Network, an ecosystem of leading companies that are pioneering new innovations to facilitate safe and secure Advanced Air Mobility (AAM) operations, helping the industry reach its full potential. The network utilises Inmarsat’s ground-breaking Velaris global connectivity solution, which was launched in 2021, and builds on the company’s vast expertise of more than 30 years in air traffic management communications. This experience will also be essential in providing contextualised learning for Flight Crowd’s projects and for instilling trust in the public.
Anthony Spouncer, Inmarsat Aviation’s Senior Director of Advanced Air Mobility, said: “To ensure the adoption of Urban Air Mobility is carried out in a managed and sophisticated way, operators must not only have the backing of the industry, but also positive public acceptance. This simply will not be possible without an investment in education, which is exactly what this partnership aims to achieve. Sustained education programmes that reach communities outside of our sector are important and Inmarsat is proud to work with the experts at Flight Crowd to help realise this objective.”
Mariya Tarabanovska, Founder of Flight Crowd, said: “Inmarsat will be an unparalleled partner for our mission to strengthen the global community's interest and support of electric and autonomous aviation. To help alleviate any public concerns, it is crucial to raise awareness of the operational benefits that Urban Air Mobility and Advanced Air Mobility technologies offer. Flight Crowd is excited to combine our expertise to improve public perception and desirability of future flight with the global leader in communications and connectivity. This partnership will help us contribute to the safe and connected future of air mobility, while ensuring the ecosystem is built on transparency, diversity and inclusion. We look forward to working alongside Inmarsat to ensure a positive and transformative future for the industry.”
