-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueShowing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
All About That Route
Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.
Creating the Ideal Data Package
Why is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal design data package for your design.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
The Shaughnessy Report: Car Talk
October 7, 2015 | Andy Shaughnessy, PCB Design007Estimated reading time: 2 minutes

My girlfriend Rita doesn’t like to drive in traffic. As an Atlanta resident, this is a problem for her, because Atlanta has some of the worst traffic jams in the U.S. (I think it’s worse than Los Angeles; I’ve never sat for three hours in the same spot in LA.) So, after her last motoring miscue, she bought a new Mazda 3—the cheapest car Mazda makes—but it’s tricked out with every anti-collision feature available.
Now, it’s almost impossible for Rita to trade paint. Hit the turn signal when another car is passing, and all kinds of alarms go off. If you drift over and touch the yellow line on either side, the car starts beeping like crazy. If the car ahead of you slows down when cruise control is engaged, the car applies the brakes automatically and keeps you a certain number of car lengths behind Mr. Slowpoke. And if the reverse video doesn’t do the trick, the car starts beeping if you’re about to back out in front of a vehicle that you can’t see.
Yes, I poked fun at Rita for having all of these countermeasures beeping and pinging, but they work great. You can even turn them off, which I would do if I had to drive her car for any length of time.
Plus, the entertainment system has a great GUI; you feel like you’re sitting in your couch at home, flipping through the channels. You barely have to take your eyes off the road (or the handy speedometer in the heads up display) to find another CD on your phone’s Bluetooth, which is the point.
All of these electronic features come at a price, though: about $5,000, in this case. But we’re willing to shell out extra cash for features that will make us feel safe, or offer us greater convenience or entertainment.
Yes, the automotive electronics segment has exploded. Early cars didn’t have much in the way of electronics. Even in 1950, electronics made up only 1% of a car’s cost. (That was probably just the Philco AM radio.) But that figure is expected to hit 35% in 2020, and 50% in 2030. The global automotive electronics market is forecast to hit $314.4 billion by 2020, and that means a whole lot of PCBs.
And that’s where we come in! This issue of The PCB Design Magazine features a cover story “Automotive Systems Design: a Support Engineer’s Perspective,” written by Monica Andrei of Continental Automotive Systems. As a design support engineer, she supports 1,700 PCB designers across dozens of countries, speaking a variety of languages. In this article, Andrei explains in detail how Continental transitioned from a traditional PCB design structure to a true systems design approach.
To read this entire article, which appeared in the September 2015 issue of The PCB Design Magazine, click here.
Suggested Items
NEPCON ASIA 2025: Innovating Smart Manufacturing Ecosystems and Bridging Global Opportunities
07/11/2025 | PRNewswireTaking place from October 28 to 30, 2025 at the Shenzhen World Exhibition & Convention Center (Bao'an), NEPCON ASIA is the premier platform to discover the latest technologies and market trends, connect with new suppliers and products, and explore potential partnerships and distribution opportunities.
Mycronic Delivers Strong Q2 Performance and Raises 2025 Outlook to SEK 7.5 Billion
07/11/2025 | MycronicMycronic reported a 35% increase in Q2 net sales and a 27% EBIT margin, prompting an upward revision of its full-year 2025 revenue forecast to SEK 7.5 billion.
Kitron Reports Strengthening Momentum in Q2 2025
07/10/2025 | KitronKitron reported solid quarterly sales and profits, particularly driven by the Defence & Aerospace market sector.
Seeing a Future in Mexico
07/09/2025 | Michelle Te, I-Connect007The Global Electronics Association (formerly known as IPC) has been instrumental in fostering a partnership with Guanajuato, a state north of Mexico City with 12 industrial clusters and close to 150 companies involved in electronics. This past spring, Alejandro Hernández, the undersecretary for investment promotion in Guanajuato, attended IPC APEX EXPO 2025 at the invitation of IPC Mexico Director Lorena Villanueva, where he met with several companies to discuss the opportunities available in Mexico. He is inviting electronics-related companies seeking long-term investment in a centrally located area with access to highways, railways, and ports.
Webinar Review: A Global Trade and Economy in Flux
07/09/2025 | I-Connect007 Editorial TeamIn a July 8 webinar, Global Electronics Association Chief Economist Shawn DuBravac provided a comprehensive analysis of the evolving international trade environment, its implications for inflation, monetary policy, and labor dynamics, and a sober assessment of market valuations. In “Navigating a Shifting Landscape” DuBravac painted a picture of a global economy in flux, where shifting trade alliances and tariff structures are redrawing the supply chain map and influencing the broader economic landscape, while also conveying an overall bullish market outlook.