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Mentor Graphics Names New Americas Sales Executive
April 21, 2016 | PRNewswireEstimated reading time: 1 minute
 
                                                                    Mentor Graphics Corporation has announced the appointment of Veronica Watson as vice president, Regional Sales for the Americas.
Ms. Watson was previously corporate vice president, Strategic Partnerships at Cadence Design Systems. Her tenure at Cadence over a decade included corporate VP positions in North American Sales, Asia Pacific Field Operations, Global Accounts and Worldwide Verification Sales. Prior to Cadence, she held international sales management positions at Verisity, Axis Systems, and Avant! She has a B.S. in Electrical and Electronics Engineering from Northwestern University.
"With over 20 years experience leading complex enterprise software sales teams worldwide, Veronica's wide-ranging skills and industry knowledge will serve Mentor well as we continue to scale up our business," said Mike Ellow, Mentor Graphics senior vice president, World Trade.
"I have been impressed with the calibre of the Mentor Graphics sales organization," said Veronica Watson. "I am looking forward to building on the momentum already achieved and contributing to the company's strategy for continued growth through our industry-leading portfolio."
About Mentor Graphics
Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world's most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of approximately $1.18 billion. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777.
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Five Ways to Revolutionize EMS Sales With AI
10/22/2025 | Nolan Johnson, SMT007 MagazineIf you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.
The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.

 
                                     
                                     
                                     
                                     
                                             
                                             
                                             
                                             
                                             
                                     
                                             
                                             
                                             Fresh PCB Concepts: Resilience and Renewal in Domestic PCB Manufacturing
                                         Fresh PCB Concepts: Resilience and Renewal in Domestic PCB Manufacturing Designers Notebook: Power and Ground Distribution Basics
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