July 2025 PCB007 Magazine: Sales—From Pitch to PO

Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are...
The Wire Association International’s Wire Expo to Co-Locate with the Electrical Wire Processing Technology Expo (EWPTE)

The Wire Association International Inc. (WAI) announces plans to co-locate its biennial Wire Expo with the Wiring Harness Manufacturer’s...
Meet the Author Podcast: Martyn Gaudion Unpacks the Secrets of High-Speed PCB Design

In this special Meet the Author episode of the On the Line with… podcast, Nolan Johnson sits down with Martyn Gaudion, signal integrity expert,...
New Podcast Series Launches: Optimize the Interconnect

I-Connect007 is excited to announce the debut of Optimize the Interconnect—a new podcast series featuring guest Chris Ryder, senior director of...
Flexible Circuit Technologies Welcomes Regional Business Development Manager Derek Rossberg

Flexible Circuit Technologies a Minnesota-based flexible circuit and advanced electronics contract manufacturer, welcomes Derek Rossberg as Regional...
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
July 18, 2025 | Nolan Johnson, I-Connect007

It may be the middle of the summer, but the news doesn’t quit, and there’s plenty to talk about this week, whether you’re talking technical or on a global scale. When I have to choose six items instead of my regular five, you know it’s good. I start by highlighting my interview with Martyn Gaudion on his latest book, share some concerning tariff news, follow that up with some promising (and not-so-promising) investments, and feature a paper from last January’s inaugural Pan-European Design Conference.
Global PCB Connections: Let the Spec Fit the Board, Not Just the Brand
July 17, 2025 | Jerome Larez, Global PCB Connections

If you’ve ever seen an excellent PCB quote delayed, or worse, go cold because of a single line on the fab print, you’re not alone. Often, that line reads something like, “Use 370HR only,” or “IT-180A required.” These and other brand-name materials are proven performers, but unless your design needs that specific resin system (say, for RF performance, thermal reliability, or stringent CAF resistance), you may inadvertently be holding your job hostage.
MORE ARTICLES
- Creating a Design Constraint Strategy with Kris Moyer
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- Setting Design Constraints Effectively by Stephen V. Chavez
- Refining Design Constraints by Barry Olney
- Rein in Your Design Constraints by John Watson
- Design Constraints for the Next Generation by Martyn Gaudion