Marketing in 17 Minutes is a practical guide to driving growth in the electronics industry, built from Brittany Martin’s popular Marketing Minute columns. Drawing on real-world experience, it shows companies how to turn technical expertise into market visibility, customer trust, and new business opportunities through clear messaging, thought leadership, strategic content, and a consistent brand presence.
From understanding technical buyers and developing layered content to maximizing trade show investments and building long-term market recognition, the book offers actionable strategies for organizations across the electronics manufacturing supply chain. Readers will learn how a focused, sustained investment in marketing—guided by clarity, consistency, and purpose—can strengthen sales efforts, differentiate their business, and deliver greater returns.
