-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
American Standard Circuits Discusses e-Book on Designing Flex and Rigid-Flex
April 6, 2017 | Patty Goldman, I-Connect007Estimated reading time: 2 minutes

American Standard Circuits’ VP of Business Development Dave Lackey and President/CEO Anaya Vardya have co-authored The Printed Circuit Designer’s Guide to…Flex and Rigid-Flex Fundamentals, published by I-Connect007.
American Standard Circuits is an industry leader when it comes to high-technology printed circuit boards, especially flex and rigid-flex printed circuit boards. So, it was natural that they would write about flex and rigid-flex for I-Connect007’s new “Guide to…” e-book series.
Goldman: Gentlemen, congratulations on the book. Tell me a little bit about what it covers and why you chose this subject.
Lackey: We work so closely with designers all the time that we felt it would be a good idea to write this book for designers. We wanted to cover some of the more common fundamentals that we work on together. We focus on things like dos and don’ts of designing flex and rigidflex boards, design guidelines, construction tips, and anything else we can help them with during the design process rather than while parts are being built.
Vardya: Our philosophy at American Standard is to help our customers in any way that we can. We want to be their experts and make it easy for them to get their boards built. Over the last few years, we have seen more designers venturing into the flex and rigid-flex arena. There are several differences between these boards and regular rigid PCBs. We wanted to share our knowledge with them and alert them to various items in the design process where they would want to consult with their PCB fabricator. We felt that this book was a perfect way to do this.
Goldman: I know you wrote it for PCB designers. How do you expect this book to help them?
Lackey: It is critical for designers to work closely with their PCB fabricator when designing flex and rigid-flex PCBs. We wanted to educate them on several issues where they would want to collaborate with their fabricator while educating them about the various nuances of these circuit boards. If there is anything we can do to make building flex and rigid-flex boards more productive and economical, we want to help them do that.
To read the full version of this interview which appeared in the March 2017 issue of The PCB Magazine, click here.
To download a copy of, The Printed Circuit Designer's Guide to...Flex and Rigid-Flex Fundamentals click here. To have a copy of this book printed on demand, click here.
Suggested Items
Digital Twin Concept in Copper Electroplating Process Performance
07/11/2025 | Aga Franczak, Robrecht Belis, Elsyca N.V.PCB manufacturing involves transforming a design into a physical board while meeting specific requirements. Understanding these design specifications is crucial, as they directly impact the PCB's fabrication process, performance, and yield rate. One key design specification is copper thieving—the addition of “dummy” pads across the surface that are plated along with the features designed on the outer layers. The purpose of the process is to provide a uniform distribution of copper across the outer layers to make the plating current density and plating in the holes more uniform.
Meet the Author Podcast: Martyn Gaudion Unpacks the Secrets of High-Speed PCB Design
07/10/2025 | I-Connect007In this special Meet the Author episode of the On the Line with… podcast, Nolan Johnson sits down with Martyn Gaudion, signal integrity expert, managing director of Polar Instruments, and three-time author in I-Connect007’s popular The Printed Circuit Designer’s Guide to... series.
Showing Some Constraint: Design007 Magazine July 2025
07/10/2025 | I-Connect007 Editorial TeamA robust design constraint strategy balances dozens of electrical and manufacturing trade-offs. This month, we focus on design constraints—the requirements, challenges, and best practices for setting up the right constraint strategy.
The Shaughnessy Report: Showing Some Constraint
07/14/2025 | Andy Shaughnessy -- Column: The Shaughnessy ReportWhen we first decided to cover strategies for setting PCB design constraints, one designer we spoke with said, “They’re not really constraints; they’re more like guardrails that prevent your design from going off a cliff.”
Elementary, Mr. Watson: Rein in Your Design Constraints
07/10/2025 | John Watson -- Column: Elementary, Mr. WatsonI remember the long hours spent at the light table, carefully laying down black tape to shape each trace, cutting and aligning pads with surgical precision on sheets of Mylar. I often went home with nicks on my fingers from the X-Acto knives and bits of tape all over me. It was as much an art form as it was an engineering task—tactile and methodical, requiring the patience of a sculptor. A lot has changed in PCB design over the years.