Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
The Right Approach: Get Ready for ISO 9001 Version 6
American Standard Circuits Discusses e-Book on Designing Flex and Rigid-Flex
April 6, 2017 | Patty Goldman, I-Connect007Estimated reading time: 2 minutes
American Standard Circuits’ VP of Business Development Dave Lackey and President/CEO Anaya Vardya have co-authored The Printed Circuit Designer’s Guide to…Flex and Rigid-Flex Fundamentals, published by I-Connect007.
American Standard Circuits is an industry leader when it comes to high-technology printed circuit boards, especially flex and rigid-flex printed circuit boards. So, it was natural that they would write about flex and rigid-flex for I-Connect007’s new “Guide to…” e-book series.
Goldman: Gentlemen, congratulations on the book. Tell me a little bit about what it covers and why you chose this subject.
Lackey: We work so closely with designers all the time that we felt it would be a good idea to write this book for designers. We wanted to cover some of the more common fundamentals that we work on together. We focus on things like dos and don’ts of designing flex and rigidflex boards, design guidelines, construction tips, and anything else we can help them with during the design process rather than while parts are being built.
Vardya: Our philosophy at American Standard is to help our customers in any way that we can. We want to be their experts and make it easy for them to get their boards built. Over the last few years, we have seen more designers venturing into the flex and rigid-flex arena. There are several differences between these boards and regular rigid PCBs. We wanted to share our knowledge with them and alert them to various items in the design process where they would want to consult with their PCB fabricator. We felt that this book was a perfect way to do this.
Goldman: I know you wrote it for PCB designers. How do you expect this book to help them?
Lackey: It is critical for designers to work closely with their PCB fabricator when designing flex and rigid-flex PCBs. We wanted to educate them on several issues where they would want to collaborate with their fabricator while educating them about the various nuances of these circuit boards. If there is anything we can do to make building flex and rigid-flex boards more productive and economical, we want to help them do that.
To read the full version of this interview which appeared in the March 2017 issue of The PCB Magazine, click here.
To download a copy of, The Printed Circuit Designer's Guide to...Flex and Rigid-Flex Fundamentals click here. To have a copy of this book printed on demand, click here.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
ASM Technologies Limited signs MoU with the Guidance, Government of Tamilnadu to Expand Design-Led Manufacturing capabilities for ESDM
09/15/2025 | ASM TechnologiesASM Technologies Limited, a pioneer in Design- Led Manufacturing in the semiconductor and automotive industries, announced signing of Memorandum of Understanding (MoU) with the Guidance, Government of Tamilnadu whereby it will invest Rs. 250 crores in the state to expand its ESDM related Design-Led Manufacturing and precision engineering capacity. ASM Technologies will acquire 5 acres of land from the Government of Tamilnadu to set up a state-of-the-art design facility in Tamil Nadu's growing technology manufacturing ecosystem, providing a strong strategic advantage and long-term benefits for ASM.
Variosystems Strengthens North American Presence with Southlake Relaunch 2025
09/15/2025 | VariosystemsVariosystems celebrated the relaunch of its U.S. facility in Southlake, Texas. After months of redesign and reorganization, the opening marked more than just the return to a modernized production site—it was a moment to reconnect with our teams, partners, and the local community.
Deca, Silicon Storage Technology Announce Strategic Collaboration to Enable NVM Chiplet Solutions
09/11/2025 | Microchip Technology Inc.As traditional monolithic chip designs grow in complexity and increase in cost, the interest and adoption of chiplet technology in the semiconductor industry also increases.
I-Connect007 Launches New Podcast Series on Ultra High Density Interconnect (UHDI)
09/10/2025 | I-Connect007I-Connect007 is excited to announce the debut of its latest podcast series, which shines a spotlight on one of the most important emerging innovations in electronics manufacturing: Ultra-High-Density Interconnect (UHDI). The series kicks off with Episode One, “Ultra HDI: What does it mean to people? Why would they want it?” Host Nolan Johnson is joined by guest expert John Johnson, Director of Quality and Advanced Technology at American Standard Circuits (ASC).
Global Citizenship: Together for a Perfect PCB Solution
09/10/2025 | Tom Yang -- Column: Global CitizenshipIf there’s one thing we’ve learned in the past few decades of electronics evolution, it’s that no region has a monopoly on excellence. Whether it’s materials science breakthroughs in Europe, manufacturing efficiencies in China, or design innovations in Silicon Valley, the PCB industry thrives on collaboration.