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Suggested Items

Standard of Excellence: Speed vs. Quality in Customer Service

10/29/2025 | Anaya Vardya -- Column: Standard of Excellence
The key to a company’s success is excellent customer service. In our industry, with tight deadlines, high expectations, and particularly where customers demand immediate responses, there’s a challenging balancing act between speed and quality. PCB companies—like all businesses serving demanding B2B clients in aerospace, defense, medical, and high-reliability markets—often feel caught between responding quickly and providing accurate, helpful, and meaningful information.

Come Together: Tom Marktscheffel Used Data to Build CFX and a Global Factory Standard

10/27/2025 | Sandy Gentry, Community Magazine
When Tom Marktscheffel, director of product management software solutions at ASMPT, looks back on his nearly three decades in electronics manufacturing, one word stands out: data. “Data is the new gold,” he says. Without it, automation, artificial intelligence, and the factory of the future are impossible. With it, the industry can move from manual, error-prone processes to smart, connected systems that make real-time decisions.

It’s Only Common Sense: Your Biggest Competitor Is Complacency

10/27/2025 | Dan Beaulieu -- Column: It's Only Common Sense
If I had a nickel for every time I heard, “That’s how we’ve always done it,” I’d own a PCB factory on every continent. That statement deserves to be carved on a tombstone, because it’s a eulogy for innovation, growth, and survival. Customers, markets, and technology don’t care how you’ve always done it. Change is happening every day, and if you’re standing still, you’re not holding your ground; you’re falling behind.

PDN Optimization: Balancing Performance and Cost in SoC Designs

10/22/2025 | Zach Caprai. Siemens EDA
This article demonstrates advanced PDN optimization techniques through a real-world case study of AMD’s Versal adaptive SoC platform. Using the VCK190 evaluation kit featuring the Versal AI Core series VC1902 device, I’ll explore how effective PDN design and optimization can help meet demanding technical specifications while addressing essential business goals.

It’s Only Common Sense: Stop Whining About the Market—Outwork It

10/06/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Whenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
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