Sony to Test Self-Driving Cars to Boost Sensing, Safety Technologies
January 8, 2020 | ReutersEstimated reading time: Less than a minute
Sony Corp said it would start testing self-driving cars as early as this year to beef up the company’s sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push.
Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors, including image sensors and solid state light detection and ranging (Lidar) sensors, at the Consumer Electronics Show (CES) in Las Vegas on Monday.
The concept car, developed with the help of Bosch, Continental and other partners, also incorporates Sony’s in-car entertainment systems with spatial audio technology.
Sony is aiming to start test rides during the next financial year starting in April to check the performance of its auto- related technologies, a spokesman said. The company has no plans to produce its own cars, he added.
Sony dominates the market for smartphone image sensors, but has been trying to catch up with ON Semiconductor Corp in sensors for automotive applications.
“It’s not an exaggeration to say that mobile has been the mega-trend of the last decade,” Sony Chief Executive Officer Kenichiro Yoshida said at a CES press conference. “I believe the next megatrend will be mobility.”
Suggested Items
Compal Announces Completion of New Automotive Electronics Facility in Poland, Signaling Strategic Growth in Europe
06/30/2025 | Compal Electronics Inc.Compal Electronics is proud to announce the completion of Phase One of its new manufacturing facility in Czeladź, Silesian Voivodeship, Poland, marking a major milestone in its strategic expansion into the European automotive electronics market.
Leadership Development Continues at Incap Slovakia
06/30/2025 | IncapIncap Slovakia has launched the first leadership development training of 2025 as part of its ongoing Team Leaders Academy programme.
Flexible Electronics Market to Reach $66.9 Billion by 2032, Growing at a CAGR of 9.2% from 2025
06/30/2025 | PRNewswireThe flexible electronics market is projected to reach $66.9 billion by 2032, up from an estimated $38.4 billion in 2025, growing at a robust CAGR of 9.2% during the forecast period.
Incap Estonia Recognized with Second Golden Label for Responsible Business
06/27/2025 | IncapIncap Electronics Estonia has been awarded a golden label by the Responsible Business Forum in Estonia for the second time. The responsible business label is a prestigious symbol in Estonia that identifies entrepreneurs and organisations that demonstrate excellence in environmental, social, and economic responsibility.
TRI Unveils New Multi-Camera AOI, TR7500 SIII Ultra
06/27/2025 | TRITest Research, Inc. (TRI), the leading test and inspection systems provider for the electronics manufacturing industry, proudly introduces the new TR7500 SIII Ultra.