Samsung Proves It Is the Brand for the New Generation of Homeowners at KBIS 2020


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With millennials poised to become the largest group of homebuyers this year, today’s customers are looking for home appliances that work seamlessly, fit within their lifestyles, and match their unique personalities. That is exactly what they can expect from Samsung, America’s number one brand that also happens to be the fastest growing appliance brand, Samsung will be showcasing its broad portfolio of lifestyle home appliance products at the 2020 Kitchen and Bath Industry Show.

“We’re proud to lead the home appliance industry by offering innovative products for every type of customer, and for every type of home, whether it’s your first apartment or your dream home,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “We’re excited to be back at KBIS to demonstrate how our personalized, connected products simplify everyday tasks so that you can spend more time doing what you love, with the people you love, in the space you love.”

Our living spaces are evolving. Home is no longer viewed as just a kitchen, a living room, and a bedroom. It’s where our friends and family members gather to share and relax with one another. At the same time, the boundaries between our physical and digital worlds are shrinking. Samsung offers home appliances that eliminate those boundaries, allowing customers to make their living spaces anything they need, and want, them to be. And these appliances are just as beautiful as they are functional—no matter which type of product you are looking for, you will find design and color options that complement your personal style and match your home’s décor.

At KBIS 2020, Samsung will highlight connected products and, more importantly, curated experiences—an ecosystem of intelligent products that make household tasks more convenient than ever, freeing you up to do the things you enjoy most. That means ranges you can control via your favorite voice assistant, so you can adjust the time or temperature while you’re busy chopping vegetables. And it means personal care products that keep your most valuable fashion investments fresh, clean, and ready-to-wear.

All of the Samsung home appliances on display offer customers control over their connected devices, including the one at the center of the smart home: the Family Hub. Family Hub enables families to share life’s important moments with one another and manage the smart devices within their home. You can order groceries, share videos from your smartphone, view multiple cameras at-a-glance, and even be notified when your laundry is done—all on the screen of your refrigerator.

In addition to offering solutions for homeowners, Samsung will also display solutions for the home builder industry. As the builder segment has grown, Samsung has invested heavily in products and programs specifically for the home builder, designer, and distributor businesses. With industry-leading design, performance, and connectivity, Samsung is uniquely positioned to provide everything builders need to deliver the experiences that their customers expect from them. Samsung helps builders convert a prospect into a closing—and does it with the broadest, deepest lineup of home appliances, from entry-level to premium. The latest Samsung innovations will be on display at Booth C6307 in the Las Vegas Convention Center. For more information about Samsung Home Appliances and Connected Living, please visit www.samsungbuilder.com.

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