Apps Developers Set Sights on Wearables


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According to a new forecast from International Data Corporation (IDC), the number of third-party applications designed to run on smart wearable devices is expected to grow from 2,500 at the end of 2014 to 349,000 in 2019. While the majority of these applications will be consumer focused, IDC believes a significant opportunity exists for enterprise-oriented applications. Developers capable of delivering clear benefits and a transformative experience will catalyze demand and further accelerate application development on the supply side.

With the Apple Watch expected to capture up to two thirds of the smart wearable device market in 2015, Apple's influence on the wearable applications market will be considerable. "It has been clear since well before it was launched that the Apple Watch, with the WatchKit SDK, is poised to set a tone for the broader market," said John Jackson, research vice president, Mobile and Connected Platforms at IDC. "To succeed in what we expect will quickly become a very crowded category, consumer-oriented app developers need to focus on intelligent service delivery and 'always on you' experiences that leverage the human factor improvements that smart wearable devices offer."

The market for wearable applications targeting specific enterprise use cases is forecast to develop modestly in absolute numerical terms, representing 10% of the total number of applications in 2015 and growing to 17% in the final years of the forecast period. However, absolute numbers are only part of the story. "Applications designed for wearable devices deployed to address specific enterprise workflows are the highest value targets for developers in the wearable technology space in the near term," noted Jackson. "IDC believes that enterprises will find numerous points of intercept for existing and new workflows and are prepared to invest substantially in wearable solutions that deliver potentially transformative productivity and competitive benefits."

A majority of the wearable applications developed will depend on connections to "host" devices, such as a smartphone or, more accurately, app code on a smartphone. However, "standalone" applications, which do not depend on another device, will also have a meaningful presence throughout the forecast.

The IDC study, Worldwide Wearable Applications Forecast, 2015-2019 (IDC #256165), is IDC's first forecast of the market for applications targeting smart wearable devices. Forecast projections are split by applications primarily targeting consumer use cases and those targeting enterprise use cases. This forecast does not distinguish between "standalone" applications and those dependent on "host" devices. Because the market for wearable applications is clearly nascent, the figures contained in this forecast should be considered preliminary.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com.

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