The Marketing Minute: Cracking the Code of Technical Marketing
Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
4K TV Panel Shipments Top 3M in April
June 15, 2015 | IHSEstimated reading time: 1 minute
4K LCD TV panel shipments continue to rise, driven by forces on both the supply side and the demand side. Shipments of 4K TV panels in April 2015 exceeded 3 million units for the first time, comprising 14 percent of all TV panels shipped globally during the month, according to IHS Inc.
Of all TV panels forecast to ship in 2016, one in five is forecast to be a 4K TV panels, sometimes marketed as ultra-high definition (UHD), due to the trend toward higher resolution panels in the high-end TV segment and improved production efficiency of panel makers.
"Prices for 4K TV panels continued to decline in 2014 and early this year, causing a rise in their adoption," said Linda Lin, senior analyst, IHS Technology. "Most global TV brands have now launched 4K UHD products and are introducing more 4K models to their television offerings."
When AU Optronics (AUO) introduced the first 55-inch 4K TV panels in Taiwan in 2012, fewer than 100 units were shipped each month. That same year, Innolux introduced the first 50-inch 4K TV panels; however, due to higher manufacturing costs, shipments still totaled fewer than 10,000 units per month. In 2013, panel makers managed to improve their 4K TV panel yield rates, but shipments still made up less than 2 percent of all TV panels shipped, according to recent data from the IHS Monthly TFT LCD Shipment Database.
After panel makers instituted aggressive promotions in the Chinese TV market, using 4K resolution of 3840 pixels by 2160 pixels as a point of differentiation in the high-end TV market, 4K TV panel market share reached 8 percent. Red-green-blue-white (RGBW) 4K sub-pixel technology is now widely accepted in the Chinese TV market and has even begun to penetrate the global market.
“While panel makers in Taiwan initially developed and stimulated 4K TV panel production, South Korean panel makers are now leading the 4K TV panel market,” Lin said. “In fact, LG Display and Samsung Display have risen to become the largest global manufacturers of 4K displays.”
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
LPKF Strengthens Structural Resilience: 'North Star' Initiative Aims to Secure Long-term Profitability
09/16/2025 | LPKFLPKF Laser & Electronics SE has launched the "North Star" initiative, a far-reaching package of measures designed to strengthen the company's long-term profitability.
The Marketing Minute: Cracking the Code of Technical Marketing
09/17/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing is never a one-size-fits-all endeavor, but the challenges are magnified for highly technical industries like electronics. Products and processes are complex, audiences are diverse, and the stakes are high, especially when your customers are engineers, decision-makers, and global partners who depend on your expertise.
Beyond the Board: What Companies Need to Know Before Entering the MilAero PCB Market
09/16/2025 | Jesse Vaughan -- Column: Beyond the BoardThe MilAero electronics supply chain offers opportunities for manufacturers that are both prestigious and strategically important. Serving prime contractors and Tier-1 suppliers can mean long-term program stability and the satisfaction of contributing to national security. At the same time, this sector is unlike commercial electronics in almost every respect. Success requires more than technical capabilities, it requires patience, preparation, attention to detail, and a clear understanding of how the business model differs.
Global Interposer Market to Surge Nearly Fivefold by 2034
09/15/2025 | I-Connect007 Editorial TeamRevenue for the global interposer market is projected to climb from $471 million in 2025 to more than $2.3 billion by 2034, according to a new report from Business Research Insights. The growth represents a CAGR of nearly 20 percent over the forecast period.
Indium Promotes Huang to Senior Manager, Marketing Communications
08/28/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation announces the promotion of Jingya Huang to Senior Manager, Marketing Communications, to continue to lead the company’s branding and promotional efforts.