PRESS RELEASE TIPS
Planning Begins Before You Write
Begin with a clear idea of the most important items you want to communicate to your reader.
Your Release Should be:
- Concise: Stay on point; don’t clutter up your important items with excess explanations or details.
- Well-written: Use spell check, read it aloud, ask another person to read it, and/or use online sources to double-check grammar and spelling. Errors are distracting to the reader and take away from your company’s credibility.
- Factual: Stick to logical and substantiated claims, avoiding empty words of opinion: best, cheapest, etc.
- Honest: Avoid empty, overly-padded quotes by company officers; quotes should be relevant facts that no one else could offer.
- Timely: If your release isn't topical, consider incorporating it with a recent news event but don't stretch it. If it is time-sensitive, be sure your dates/times are accurate for a global audience (time zones, etc.)
Questions to consider before you write:
- Who is your audience?
- What do you want readers to take away from your release?
- Does your release provide valuable information or just another offer?
- What is the support or justification for the information in your release?
- What is the tone of your release? Is it direct and professional?
- Are you aware of possible pitfalls or areas to avoid?
- What is the purpose of your release: to increase business, disseminate information, or both?
- Is there a call to action at the end and accurate contact information?
Click here for more information and to see a sample press release.
What subjects are we interested in?
- Launching new services or products
- Financial results
- New staff members
- Certifications and recertifications
- Facility expansions
- Big contracts
- New equipment or software purchases
- Awards, "Top 100 Businesses in Your City" recognition, etc.
- Exhibiting at trade shows
- Charitable events
Send your press release to firstname.lastname@example.org
- All provided images must meet one of the following conditions:
- Royalty-free—licensed to author or author’s company for use online and/or in our magazines
- Original (image or graphic was created by author or author’s company)
- Permitted third-party (able to provide a letter granting the use of copyrighted material to author or author’s company for publication)
- Public domain (please provide sources)
Our magazine dimensions are 8" x 10.5"; consequently, full size graphics are 2200 pixels wide and a single column wide graphic is 1100 pixels wide.
The minimum size for headshots is a 1-inch square or 300x300 pixels (professional photos preferred, we can provide you with a link to create a usable “selfie” photo with your cellphone).
Image file types accepted: JPEG (high quality), PNG, PDF, PSD, TIFF, EPS, @ 300 dpi. (All photos are to be in clear focus when viewed at 100%.) Original PowerPoint (PPT) presentations (or a PDF export of the original) with clear graphics also accepted. Vector image types: AI, EMF or SVG.
Table graphics: PowerPoint with editable text or Vector (AI), or EMF (Word).
Note: While we prefer images be zipped up into a folder that is named with the author and/or company name, any embedded images in Word docs can be extracted if required; however, if the original size of any graphic is smaller than 700 pixels wide, we reserve the right to reject them. We can also extract images from PDFs such as original white papers.