The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
American Made Advocacy: Supporting the Entire PCB Ecosystem—Materials to OEMs
Marcy's Musings: The Hole Truth—Via Integrity in an HDI World
Book Review: Agile PR—Expert Messaging in a Hyper-Connected, Always-on World
March 17, 2017 | Dan BeaulieuEstimated reading time: 1 minute
Agile PR: Expert Messaging in a Hyper-Connected, Always-on World
by Marian Salzman, et al., Havas PR
2017, Amacom
Price $29.95
This is one strong book, especially for those of us who are just hanging on by our fingernails to that fast-moving bullet train of social media.
With the agility of a millennial and the composure of seasoned professionals, Salzman and her team at Havas PR take the reader on an educational tour of the world of social media, how it applies to businesses today, and how to best use it for our own companies’ benefit.
Some of the more useful tools I found in this book include strategies for:
- Creating your company narrative and keeping it going by stringing it throughout various social media outlets
- Connecting with the right people who not only appreciate your products and services, but who are well connected in social media and can serve as your “apostles,” spreading your good news to their networks
- Messaging through social media in good times and especially in times of crises
- Controlling your story and your brand and amplifying it to the right marketplace
- Measuring the impact of your social media
- Setting up and executing the perfect TED talks
There is also a very informative chapter on the traditional press release as a thing of the past and a new type of press release for today’s well-connected audience.
This book is exactly what it proposes to be about: public relations in a social media world. I recommend it be kept nearby as an invaluable guide for, in the author’s words, “messaging in a hyper-connected, always on world.”
Share on:
Suggested Items
The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
06/18/2025 | Brittany Martin -- Column: The Marketing MinuteIn the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.
Meyer Burger Shuts Down Solar Module Production, Lays Off 282 Employees in the U.S.
05/30/2025 | Meyer BurgerMeyer Burger Technology AG is forced to stop its solar module production in the U.S., which is still ramping up, due to a lack of funds. On May 29, 2025, all 282 remaining employees at the Goodyear, Arizona, site received their notices of termination. Production with an annual capacity of 1.4 gigawatts was shut down immediately.
The Marketing Minute: Strategic Short-form Content Builds Brand Momentum
04/17/2025 | Brittany Martin -- Column: The Marketing MinuteLast month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.
The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend
03/26/2025 | Brittany Martin -- Column: The Marketing MinuteIn a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.
TSMC and MediaTek Collaboration Paves the Way for Next-gen Wireless Connectivity
03/13/2025 | TSMCMediaTek and TSMC announced that they have jointly demonstrated the first silicon-proven power management unit (PMU) and integrated power amplifier (iPA) on TSMC’s N6RF+ process.