Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
The Right Approach: Get Ready for ISO 9001 Version 6
Sony and Samsung Pressure Huawei’s Growth in Europe
September 14, 2017 | Kantar World PanelEstimated reading time: 1 minute
The latest smartphone OS data from Kantar Worldpanel ComTech reveals that in the three months ending July 2017, iOS performance was strong in the USA, China, and Japan. iOS market share in the EU5 was flat, held back by a resurgent Samsung in Great Britain. Android gained 2.8 percentage points across EU5 with Sony and Huawei the top performers. Europe’s big five markets include Great Britain, Germany, France, Italy, and Spain.
Sony began making a turnaround in its European smartphone business, reverting back to its previous strength in the mid-price tier with strong sales in Great Britain and Germany. Sony’s EU5 sales share in the three months ending July 2017 climbed to 4.8%, up from 3.4% a year earlier.
“Sony made a conscious strategy change in 2015 to shift its focus from the middle tier towards the premium market in search of greater profitability,” said Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech. “However, under-spec’d, wrongly-positioned Sony handsets were poorly received by consumers. The company’s recent move back into the mid range – a segment it is able to serve well – has produced significant success, especially with models like the Sony Xperia XA.”
The renewed focus by Sony and Samsung on their successful entry-level models put more pressure on Huawei in Europe, as its share fell in Spain and Great Britain. However, gains in Germany and Italy helped Huawei’s EU5 share grow to 14.6% in the three months ending July, up from 12.4% one year earlier.
In the USA, Samsung remained in the top spot during the three months ending in July with a 36.2% share, with Apple close behind at 34.1%. The growth rates of the two brands are almost exactly matched at 2.5% for Samsung and 2.6% for Apple. The iPhone 7 was the top-selling handset during the period at 12.6% of sales, while the newer Samsung Galaxy S8 stood at 8.8%.
“Apple’s US growth is very impressive, given that an all-new iPhone is expected to be announced on September 12, and should become available for purchase later in the month,” Sunnebo added.
Apple saw something of a rebound in Urban China in the July data period, with share +5.1%pts to 19.3%. The large screen iPhone 7 Plus was the top selling device in Urban China in the month of July, the first time the Plus version has outsold the smaller screen iPhone 7.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Global Citizenship: Together for a Perfect PCB Solution
09/10/2025 | Tom Yang -- Column: Global CitizenshipIf there’s one thing we’ve learned in the past few decades of electronics evolution, it’s that no region has a monopoly on excellence. Whether it’s materials science breakthroughs in Europe, manufacturing efficiencies in China, or design innovations in Silicon Valley, the PCB industry thrives on collaboration.
Dan's Biz Bookshelf: 'Apple in China: The Capture of the World’s Greatest Company'
09/04/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfMost of what we hear about Apple’s relationship with China is half-baked punditry or political noise. However, Patrick McGee’s "Apple in China: The Capture of the World’s Greatest Company" is a tour de force that peels back the PR polish and shows us what’s really going on behind that gleaming bitten fruit.
More Than a Competition: Instilling a Champion's Skill in IPC Masters China 2025
09/01/2025 | Evelyn Cui, Global Electronics Association—East AsiaNearly 500 elite professionals from the electronics industry, representing 18 provinces and municipalities across China, competed in the 2025 IPC Masters Competition China, March 26–28, in Pudong, Shanghai. A total of 114 contestants advanced to the practical competition after passing the IPC Standards Knowledge Competition. Sixty people competed in the Hand Soldering and Rework Competition (HSRC), 30 in the Cable and Wire Harness Assembly Competition (CWAC), and 24 in the Ball Grid Array/Bottom Termination Components (BGA/BTC) Rework Competition.
TTM Technologies: Bridging East and West with Strategic Expansion
08/25/2025 | Marcy LaRont, I-Connect007As global supply chains shift and demand for supply chain resiliency grows, TTM Technologies is expanding with purpose: bolstering its U.S. presence while maintaining a strong footprint in Asia. With recent moves in Wisconsin and Malaysia, the company is positioning itself to better support customers amid an evolving geopolitical landscape. In this interview, President and CEO of TTM Technologies Tom Edman discusses TTM’s expansion strategy, the future of manufacturing, and his planned retirement after his long tenure at the helm of the company.
China’s Rare Earth Exports to US Surge 660% After Trade Agreement
07/23/2025 | I-Connect007 Editorial TeamRare earth element exports from China to the U.S. rose by 660% monthly, according to information released by Beijing’s General Administration of Customs, MSN reported.