India's External Storage Systems Witnessed Increased YoY Spending in Q3 2017

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India’s External Storage Market witnessed marginal 0.4% growth YoY (by vendor revenue) and stood at $66.4 million in Q3 2017 according to IDC’s latest Asia/Pacific Quarterly Enterprise Storage Systems Tracker, Q3 2017. The growth was majorly driven by banking, professional services, manufacturing and government verticals in Q3 2017. Optimization drive for storage infrastructure across organizations stood out to be the leading reason for greater demand for hyper converged infrastructure, software defined storage and cloud technologies.

"Organizations are facing challenges not only on accommodating exponential data growth but also on real-time data processing. Enterprises are demanding for storage infrastructure which can respond fast and help them achieve the desired business outcomes.” Says Dileep Nadimpalli, Associate Research Manager, Enterprise Infrastructure.

While high end storage segment witnessed a high double-digit growth in Q3 2017 due to large deployments from banking vertical, Mid-range and Entry-level segments saw a decline YoY in Q3 2017.

New buyer segments such as third-party datacenters and cloud service providers for storage vendors will be created owing to demand for cloud transformation but would it would cannibalize some portion of traditional storage market coming from the enterprise customers.

"While the overall storage market has tepid growth, there are pockets of storage market which look promising: Midrange storage will continue to grow as they capture market from high end storage. AFA will continue with their increased adoption and is expected to overtake pure HDD deployments in few years," says Sharyathi Nagesh, Senior Research Manager, Enterprise Infrastructure. 

Dell Inc emerged as the market leader with a 26.1% market share by vendor revenue, however witnessed a YoY decline in Q3 2017. Hewlett Packard Enterprise gave tough competition to Dell Inc, narrowing the gap in terms of vendor revenue and stood at second position. IBM and HDS witnessed double-digit YoY decline while Huawei and NetApp saw a significant YoY growth in Q3 2017.

IDC India Forecast 

The external enterprise storage systems market is expected to grow in single digit in terms of compound annual growth rate (CAGR) for 2016−2021 time-period. Increased external storage spending is expected from banking and government sectors in the coming quarters. Organizations have multiple storage infrastructure options (such as All Flash Array, hyper converged, software defined storage, object based etc.) available in the market at competitive price points. With so many available choices, it will be interesting to see how organizations will choose their storage infrastructure.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.