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Advanced Electronics Packaging Digest

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It’s Only Common Sense: Make Your ‘Account’ the Whole Organization

09/28/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Too many salespeople confuse personal familiarity with account penetration, but one contact does not make an account. Maybe that person likes you. She buys you lunch, answers your calls, and sends you RFQs. But what happens when she leaves or gets promoted? Then what do you have?  Nothing. Your account is the whole organization, which contains people with different responsibilities, pressures, priorities, and definitions of value. Professional salespeople understand that winning an account means building credibility throughout that organization.

The Factory of the Future Still Needs People

09/23/2026 | Michael Gleason, GreenSource Fabrication
Modern PCB factories can incorporate sophisticated automation, advanced process controls, machine vision, extensive traceability, real-time data collection, predictive analytics, and AI. These technologies are enabling manufacturers to see, measure, and identify opportunities that once depended almost entirely on human observation. They also create an opportunity to think differently about the manufacturing workforce. The factory of the future brings technology and human expertise together, allowing each to contribute where it creates the greatest value.

Global Sourcing Spotlight: Finding Your Greatest Sourcing Asset in Partnerships

09/16/2026 | Bob Duke -- Column: Global Sourcing Spotlight
Something I’ve learned over time is that when supply is tight or a disruption hits, procurement teams can quickly determine which supplier relationships are working. A supplier that understands your business is more likely to call early about a material shortage, suggest an alternative, or find room in a crowded production schedule. That response has become increasingly valuable as tariffs shift, trade routes change, and materials fluctuate in cost and availability.

Marcy’s Musings: A World of Difference

09/17/2026 | Marcy LaRont -- Column: Marcy's Musings
I've spent a good deal of time in Asia over the years, both traveling and living there, so arriving in Thailand for THECA wasn't my first experience stepping into another culture or another way of doing business. Still, there is something about being there—moving through a different city, sitting down with people, listening to their conversations, and watching how they approach familiar challenges—that gets me thinking.

An Open Invitation to Standards Development in Paris

09/14/2026 | Marcy LaRont, I-Connect007
The Global Electronics Association is doing something a little different around standards this year. IPC Builds, Sept. 19–24, in Paris, is a series of standards development meetings open to both Association members and nonmembers, offered at no charge, with lunch provided. Sponsoring an event like this at no charge caught my attention. Removing any registration cost clearly removes a barrier to participation at a time when global input into standards development is needed more than ever. An open forum naturally makes it easier for someone who is curious about standards work or has wanted to get involved but hasn’t yet taken the first step to experience the process firsthand, with no risk or expectation.
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