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It’s Only Common Sense: The Importance of Setting Realistic Expectations

05/19/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Whether dealing with customers, employees, or stakeholders, setting and managing expectations can make or break relationships, trust, and long-term success. Below are the reasons it’s critical to set realistic expectations and how doing so can bolster your business's credibility.

Raymond E. Pritchard IPC Hall of Fame Award: Peter Bigelow

04/04/2025 | Nolan Johnson, I-Connect007
IPC’s most prestigious award honors an individual’s long-term distinguished service and contributions to IPC and the electronics manufacturing industry. Peter Bigelow is president of FTG Circuits in Haverhill, Mass., focusing on the military, RF/microwave, and aerospace markets. He also has extensive experience in general management, marketing, operations, and sales with large publicly traded and privately held manufacturing companies in the printed circuit, electronics, and instrumentation industries.

It’s Only Common Sense: The Danger of Overthinking

03/24/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We’ve all had those moments when we find ourselves endlessly analyzing a decision, cycling through every possible outcome, and trying to anticipate every potential obstacle. It’s not just frustrating; it’s paralyzing. Overthinking is a timewaster, a progress-stopper, and a productivity killer. For many of us, it’s become a habit that keeps us from reaching our full potential.

Just Because You Can, Doesn’t Mean You Should

03/20/2025 | Tony Plemel, Flexible Circuit Technologies
Decisions are usually made by gathering information and differing opinions, then making the best choice based upon that information. The same process is used when designing flexible circuits and rigid-flex circuits. For example, when designing a flex circuit or rigid-flex circuit, we consider some basic factors.

Speaking the Same Language as Your Fabricator

03/12/2025 | Andy Shaughnessy, Design007 Magazine
We do indeed have a failure to communicate; designers and fabricators often seem to be talking past each other, which can lead to jobs being put on hold. We asked Jen Kolar, VP of engineering for Monsoon Solutions, and columnist Kelly Dack to share their thoughts on ways that we can break down the communication barrier between design and fabrication. As they point out, a design kickoff checklist and a solid review process can be invaluable tools in a designer’s toolbox.
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