How Moments that Matter and Employee Value Propositions Impact Worker Engagement

Estimated reading time: 3 minutes

How do high-performing organizations bring out the best in their employees? Much depends on the health of the organization’s engagement ecosystem—a set of interconnected factors that, together, impact the employee experience. Among the most critical components shaping this ecosystem is the employee value proposition, the tangible and intangible deal that organizations provide in exchange for employee effort, commitment and performance.

To that end, the latest report from The Engagement Institute™—a joint venture of The Conference Board, Deloitte Consulting LLP, Mercer I Sirota, ROI Institute, and The Culture Works—explores the relationship between employee engagement and employee value propositions. Released today, DNA of Engagement: Moments That Matter Throughout the Employee Life Cyclehones in on what attracts employees to organizations, keeps them engaged and retains them; what the critical moments are that impact the employee experience at work; and how organizations can develop, carry out and adapt strategies that attract, retain and engage employees.

“The employee experience has become the focus for attracting and retaining talent at top organizations; we should care as much about the employee experience as we do the customer experience,” said Rebecca L. Ray, Ph.D., executive director of The Engagement Institute and a co-author of the report. “Fulfilling the promise, whether implicit or explicit, between the employer and employee poses a major challenge that today’s tightened labor market only intensifies. On the upside, more organizations will now have the ability to crack the engagement code by leveraging the latest findings that are part of our DNA of Engagement series.”

Drawn from surveys, focus groups and interviews, the insights featured in the study include the following:

- The employee value proposition is increasingly complex, personalized and dynamic. It is a product of not only the explicit employee statements and actions by the organization but also the implicit assumptions and observations that employees make over time.

- Organizations do not always define employee value propositions. Many organizations today are using them informally. That is despite these propositions being one of the most frequently used strategies to attract, retain and engage employees.

- Organizations and key stakeholders (e.g., leaders, managers and coworkers) are facing unpredictable but critical moments of employees’ life cycle that may affect employee engagement.

- Individual employees have their own “personal ecosystem” that changes over the course of their career, influenced and shaped by numerous moments they experience. To strengthen overall employee engagement, organizations can take three key actions:

• Promote an employee value proposition using empathy in the workplace. Organizations should design and implement programs that support employees in how and where work gets done; prepare leaders to respond to employee concerns with an authentic tone of support and solidarity; and among other steps, support supervisors who support employees by being sensitive to their workload during difficult circumstances.
• Tailor programs to employees at every stage of the career life cycle. In addressing career stages, organizations need to engage individuals from the start of the career to retirement, beginning with robust onboarding programs for new employees; training and development for junior-level employees; and programs or processes to allow the often-valued later-stage employees to connect with leaders and voice their concerns. All employees can feel valued through new skills training, particularly on newer technologies.
• Prepare for and seize upon the unscripted moments. When asked about their best or worst moments at the office, employees often discussed unplanned moments that matter—the pivotal, unplanned career experiences that positively or negatively affected their engagement. In these moments, organizations can shape a favorable experience by, among other steps, ensuring leader/manager approachability; demonstrating behaviors that build trust; and heightening awareness during daily interactions.