-
-
News
News Highlights
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Book Review: The Greatest Salesman in the World
February 19, 2019 | Dan BeaulieuEstimated reading time: 2 minutes

The Greatest Salesman in the World: You Can Change Your Life With the Priceless Wisdom of 10 Ancient Scrolls Handed Down for Thousands of Years
Author: Og Mandino
Publisher: Bantam Books, 1968
Price: $7.99 (paperback)
Pages: 111
If you haven’t read this classic yet, it’s high time that you did; it’s an oldie but a goodie. Obviously, from the title, you can guess that it is a bit dated (please excuse the term “salesman”). Good, I’m glad we got that out of the way.
This is one of the classics of selling—a short book full of very good advice told in the tradition of a parable. Mandino (Og to his friends) is the bestselling business book author of all time, and that’s saying something. He was putting this book out before it was cool, and this one is cool.
This is the story of Hafid, a billionaire in the time of Christ, who earned his fortune by—you guessed it—selling. Now, as he approaches his end, Hafid is looking for someone who is deserving enough to be handed his chest full of leather scrolls holding the secrets to his success. This is when Pathros, the camel boy, shows up asking Hafid for help in becoming a successful salesperson so he can marry his beloved.
Hafid makes Pathros an offer that if he can sell one robe, he will be given the secrets of his success. Spoiler alert—Pathros does not sell the robe, but instead gives it away to a family that needs it more than he does. When you read this book—and you will read this book—you will find out which famous family he gives the robe to, and why Hafid rewards him with his treasure chest of 10 leather scrolls, or what I call “the first business book.”
I won’t go into all of the secrets, but here are a few to whet your appetite:
- I will persist until I succeed
- I will greet each day with love in my heart
- I will give away half of what I earn
- Today, I will master my emotions
There are a few more, but I want you to read the book to get the full effect of what they were. My personal favorite is, “My dreams are worthless, my plans are dust, my goals are impossible. All are of no value unless they are followed by action.” To which I say, “Amen.” If you consider yourself a self-respecting salesperson, you must read this book before you read any other business book.
Dan Beaulieu is the president of D.B. Management.
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Schneider Electric Reinforces India Strategy with Acquisition of Remaining Stake
07/31/2025 | Schneider ElectricSchneider Electric, the global leader in the digital transformation of energy management and automation, today announces that it has signed an agreement to acquire the remaining 35% stake of Schneider Electric India Private Limited (“SEIPL”) from Temasek to reach full ownership.
Brian O’Donnelly Appointed to Expanded Role, Strengthening Global Leadership to Drive Growth in the Fujifilm’s Electronic Materials Business
07/31/2025 | FujifilmFUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) today announced that the company has appointed Brian O’Donnelly as its Corporate Vice President, strengthening global leadership to drive growth in the Electronic Materials Business.
Global Sourcing Spotlight: Risk Management Strategies in Global Sourcing
07/23/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn the global economy, businesses rely increasingly on international suppliers to optimize costs, enhance product quality, and expand market reach. However, global sourcing has a range of risks that can disrupt supply chains, inflate costs, and damage brand reputations. To mitigate these challenges and ensure business continuity, implement robust risk management strategies. Here are some critical risk management approaches to global sourcing, supported by real-world examples and actionable insights.
Marcy’s Musings: From Pitch to PO—The Sales Stack
07/21/2025 | Marcy LaRont -- Column: Marcy's MusingsIt is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.