-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueInventing the Future with SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Booming Semiconductors: AT&S Shaping Coming Data Revolution
January 17, 2022 | AT&SEstimated reading time: 2 minutes

Technological upheavals such as self-driving cars and the increasing importance of data centres are driving the demand for high-performance computer chips to unimagined heights. AT&S benefits from this development through its leadership position in the manufacture of substrates, without which no chip can perform its task, and assumes responsibility for the development of the future vision of the semiconductor industry.
At the beginning of January, AT&S presented its latest developments in the field of IC substrates at the Consumer Electronics Show CES in Las Vegas. The business with these high-tech elements, which act as a bridge between the processors and the rest of the system in computers, is growing rapidly as the demand for computing power is exploding.
The driver of the current boom is the silent data revolution that has been turning the economy upside down for several years. Increasingly powerful smartphones that also need substrates tell only the obvious part of a success story here. The apps and online services, without which modern cell phones would be just simple phones, are dependent on an increasing number of high-performance data centres in which enormous amounts of computing cores sit on substrates. Artificial intelligence, which enables many new digital services, will further increase the technical requirements for these data centres.
Smart everyday life needs infrastructure
The number of networked devices has been growing rapidly for years. Computer chips are required for the hardware and server farms have to deal with the flood of data in the background. Self-driving cars, connected household appliances, and smart clothing – supported by 5G cellular networks – will ensure that people’s everyday lives are expanded to include a comprehensive digital dimension in the coming years. The data processing infrastructure required for this is developed on the basis of the most modern substrate and semiconductor technology. In the corona pandemic, the need for digital communication is growing even faster because video conferencing and working from home are becoming indispensable in many cases.
AT&S works with leading chip manufacturers and through constant research and development in the field of substrates ensures that the increasing amounts of data can be processed as quickly, efficiently, and sustainably as possible. With a leading position in substrate production, AT&S is also involved in the development of the long-term strategy of the semiconductor industry, for example through the Electronics Packaging Society of the important industry association IEEE.
The company is investing over two billion euros in a new substrate plant in Malaysia and the expansion of research capacity in Leoben. In this way, AT&S is securing a long-term creative role in the semiconductor industry, which will remain an important driver of the global economy in the years to come.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Hall of Fame Spotlight Series: Highlighting Jerry Siegmund
08/15/2025 | Dan Feinberg, I-Connect007The Raymond E. Pritchard Hall of Fame (HOF) Award has been awarded to those who have contributed significantly to the Global Electronics Association (formerly known as IPC) and our industry. Though many early HOF members have passed away and are unknown to today’s membership, their contributions still resonate. This special series on Hall of Fame members provides a reminder of who was honored and why.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/15/2025 | Marcy LaRont, I-Connect007In our industry, my top reads include Prashant Patel’s overview and argument for reshoring, which I found to be a great general overview and breakdown. In further support of the onshoring/reshoring message, I’m highlighting Nolan Johnson’s interview on the survey and report by the Reshoring Initiative. Check out my interview with USPAE’s Jim Will on the state of the flat panel display (FPD) industry and the risks associated with it for U.S. defense and critical infrastructure products.
20 Years of Center Nanoelectronic Technologies (CNT) – Backbone of German Semiconductor Research Celebrates Anniversary
08/14/2025 | Fraunhofer IPMSThe Center Nanoelectronic Technologies (CNT) of the Fraunhofer Institute for Photonic Microsystems (IPMS) is celebrating its 20th anniversary this year. Since its founding in 2005, it has developed into a pillar of applied semiconductor research in Germany and Europe. With its unique research cleanroom and equipment adhering to the 300-mm wafer industry standard, CNT is unparalleled in Germany and serves as a central innovation driver for the microelectronics industry.
A Passion for PCB Prototypes: Accurate Circuit Engineering—'Good People Doing Something They Love'
08/13/2025 | Linda Stepanich, Community MagazineFounded in 1983, Accurate Circuit Engineering (ACE) in Santa Ana, California, is a PCB prototype manufacturer and industry leader in radio frequency (RF) and microwave boards. It started as a family company and still adheres to those values by knowing its staff well and tailoring work and education to encourage them to stay at the company. “ACE is good people doing something they love,” says James Hofer, director of operations. “I am passionate about what I do, and ACE allows me to pursue that passion."
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.