-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Advancing Automation
July 7, 2023 | I-Connect007 Editorial TeamEstimated reading time: 2 minutes

Dr. Phil Voglewede has a professional background in manufacturing and has been at Marquette University for the past 15 years, where he’s a professor and associate chair of the mechanical engineering department. He was recently named director of Marquette’s new Omron Advanced Automation Lab. In this interview, Phil shares his vision and mission for the lab, and how Industry 4.0 automation must be approached differently than the automation boom of the 1980s and 1990s.
Barry Matties: Phil, let’s start with an introduction to the lab.
Phil Voglewede: The lab is quite unique as it is a lab of failure. When Omron gave us the gift, they asked if I wanted a system integrator. I vehemently refused. I said, “I want to try to do it.” For example, I'm not a computer scientist, I don't know how to create an IT infrastructure. You learn by just stumbling through it. That’s what we're trying to do in the lab.
Matties: What’s the purpose for the lab? What is your area of focus?
Voglewede: I do most of my work in motion: How you make things move the way you want them to move, whether it's in a manufacturing environment or in products, such as label makers, CT scanners, and so on.
However, this lab is bigger than just motion. This lab is established with a million-dollar gift for teaching Industry 4.0. I call it a “lab of failure” rather than a “showcase of perfection.” We’re trying to “fail” at automation. That way, we can get better at understanding where the pinch points are when implementing automation and Industry 4.0 techniques into your overall Industry 4.0 framework.
We bought four robots to make a robotic cell: a SCARA-type robot, an anthropomorphic robot, and two 6-axis cobots. I hired some undergraduate students and told them to make it all work together. That's all the information I gave them, and we worked hand-in-hand to see what would work. The students wanted a task for the robots, so we’ve settled on putting together little DUPLO trees. It's something that toddlers can do very well, but machinery struggles with.
Even on this contrived task, we have failed early and often. We struggled to do easy things like setting IP addresses on some of the robots so we could communicate with them, because we didn't understand masks and subnets, and how those all things work together. The failure has been so beneficial because it’s synonymous to the problems with the digital twin. If we can't even communicate on the first level, we can’t get to this other data. Because we failed and learned from our failure, I understand how to add more sensors and equipment with their own IP addresses, which gets me closer to the digital twin. We just dive in, so we can see where and how we fail.
What's great about Omron is that they've allowed me to do it this way. This is not a grant; this is a gift they gave us. They said, “Just go play.” We've had some companies already ask to play in our sandbox, hoping to explore some of these questions: “How do you do this? Can you help us?” We don't promise anything except we will muddle through it like a customer would and learn from it.
To read this entire conversation, which appeared in the July 2023 issue of SMT007 Magazine, click here.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
A Passion for PCB Prototypes: Accurate Circuit Engineering—'Good People Doing Something They Love'
08/13/2025 | Linda Stepanich, Community MagazineFounded in 1983, Accurate Circuit Engineering (ACE) in Santa Ana, California, is a PCB prototype manufacturer and industry leader in radio frequency (RF) and microwave boards. It started as a family company and still adheres to those values by knowing its staff well and tailoring work and education to encourage them to stay at the company. “ACE is good people doing something they love,” says James Hofer, director of operations. “I am passionate about what I do, and ACE allows me to pursue that passion."
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.
Facing the Future: Challenges and Opportunities in Reshoring PCB Manufacturing
08/12/2025 | Prashant Patel -- Column: Facing the FutureFor decades, offshore manufacturing dominated the global electronics industry. The pursuit of cost efficiency, scalability, and access to vast labor markets made countries like China, Taiwan, and Vietnam attractive destinations for printed circuit board (PCB) production. But a seismic shift is underway, from geopolitical instability and supply chain disruptions to rising labor costs and national security concerns.
Securing the Future: The Battle for America's Flat Panel Display Industry
08/12/2025 | Marcy LaRont, I-Connect007The production and sourcing of flat panel displays have become a focal point of concern, particularly regarding national security. In this interview, Jim Will, executive director of the U.S. Partnership for Assured Electronics (USPAE), provides insights into the essential role of liquid crystal displays (LCDs) in both defense systems and everyday technology. Their conversation delves into the implications of America's dependence on Chinese manufacturers for these critical components, raising alarms about supply chain vulnerabilities amidst rising geopolitical tensions.
Kaynes Circuits to Invest $570 Million in PCB Tech India’s Tamil Nadu State
08/07/2025 | I-Connect007 Editorial TeamKaynes Circuits India, a subsidiary of Kaynes Technology India, announced on Aug. 4 that it plans to invest roughly $570 million over the next six years in the southern state of Tamil Nadu, the Economic Times reported.