The New Chapter: The Benefits of Continuing Education
It’s Only Common Sense: You’ve Got to Hustle
Koh Young Technology Promotes Brent Fischthal to Head of Global Marketing
August 16, 2023 | Koh Young TechnologyEstimated reading time: 1 minute
Koh Young Technology, the leader in True3D measurement-based inspection solutions, is pleased to announce the promotion of Brent Fischthal as the Head of Global Integrated Marketing. In this newly created position, he is entrusted with spearheading the company's global marketing efforts, overseeing critical areas in marketing strategy, brand management, and digitalization. Leveraging his background in marketing, sales, and business development, Brent will play a fundamental role in managing the global marketing efforts and executing strategies aligned with company goals.
Brent Fischthal, Head of Global Marketing at Koh Young Technology"Brent's contribution to Koh Young America has been remarkable,” said Regina Lee, Director and Head of Technical Sales at Koh Young Technology. “We are confident he will continue to elevate Koh Young in his new role by enhancing our brand and marketing strategies.”
Koh Young Technology's global customer base includes over 3,500 clients with more than 22,000 machines. Brent will collaborate with the company's international branches to refine branding and messaging to provide consistent value to all stakeholders.
Throughout his time at Koh Young America, his strategic marketing initiatives not only heightened brand recognition but also drove substantial sales growth. He shifted towards digital marketing, fostering brand awareness, and establishing Koh Young as a thought leader in the industry. Beyond his accomplishments there, his marketing and sales leadership background within the electronics manufacturing industry encompasses positions at Panasonic, Philips, Quad Systems, and Universal Instruments. He earned a Bachelor of Science in Marketing from West Virginia University and a Master of Business Administration from the University of Florida Hough Graduate School of Business.
"Accepting this promotion is a collective commitment to elevate our company's brand on a global level,” remarked Brent. “I look forward to guiding to our global initiatives, forging stronger connections, and driving us forward."
Additional content from Koh Young:
- The Printed Circuit Assembler’s Guide to… SMT Inspection: Today, Tomorrow, and Beyond by Brent Fischthal
- "Smarter Manufacturing Enabled with Inspection Data" by Ivan Aduna, a free 12-part micro webinar series
- “Converting Process Data Into Intelligence” by Joel Scutchfield and Ivan Aduna, a free 12-part micro webinar series
- You can also view other titles in our full I-007eBooks library.
Share on:
Suggested Items
Cicor Publishes Nine-month Results Report due to OEP Mandatory Offer
12/20/2024 | CicorCicor Group is publishing a nine-month report today. OEP has published a mandatory offer after it converted its Mandatory Convertible Bonds (MCNs) and thereby crossed the mandatory offer threshold.
It’s Only Common Sense: You’ve Got to Hustle
12/16/2024 | Dan Beaulieu -- Column: It's Only Common SenseWe can’t control many things: the economy, what our competitors are doing, and even sometimes what our customers think. But one thing that’s fully within our control is how hard we work. As a professional salesperson, if you’re not willing to put in the hustle and outwork everyone else in the room, you’ll be left behind. Let’s get something straight immediately: There are no shortcuts in sales. There’s no magic formula that will allow you to succeed without putting in the effort. The idea that working smarter can replace hard work is a myth. It’s not one or the other. It’s both. Working harder and smarter is the only way to win.
Nordson Corporation Reports Fourth Quarter and Fiscal Year 2024 Results
12/12/2024 | Nordson CorporationNordson Corporation today reported results for the fiscal fourth quarter ended October 31, 2024. Sales were $744 million, a 4% increase compared to the prior year’s fourth quarter sales of $719 million. The increase in fourth quarter 2024 sales included the favorable 6% impact of acquisitions and favorable currency translation of 1%, offset by an organic sales decrease of 3%.
Global Total Semiconductor Equipment Sales Forecast to Reach a Record of $139 Billion in 2026
12/09/2024 | SEMIGlobal sales of total semiconductor manufacturing equipment by original equipment manufacturers (OEMs) are forecast to set a new industry record, reaching $113 billion in 2024, growing 6.5% year-on-year, SEMI announced in its Year-End Total Semiconductor Equipment Forecast – OEM Perspective at SEMICON Japan 2024.
ASYS Introduces ASYS Automation Switzerland AG
12/05/2024 | ASYS GroupWith the foundation of ASYS Automation Switzerland AG, the ASYS Group is taking a clear step into the future! From January 1, 2025, we will take over all sales and services in Switzerland for the business units Electronics, Life Science and Energy.