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Dan’s Biz Bookshelf: ‘Citizen Marketers: When People Are the Message’

01/01/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
If you’re looking for a book that captures the incredible shift in marketing thanks to the rise of social media and empowered consumers, "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba is a a must-read. Part history book, part masterclass, this book reveals how regular people have changed the game for brands, creating a powerful bottom-up movement companies can no longer ignore.

Meet Polar's New Product Specialist Jess Hollenbaugh 

11/21/2024 | Andy Shaughnessy, I-Connect007
At PCB West, I spoke with Jess Hollenbaugh, a recent college graduate who has now joined Polar Instruments. In this interview, she shares her journey from a physics student focused on high-energy astrophysics to her new role at Polar. Her insights provide a glimpse into the dynamic opportunities awaiting those who venture into this evolving industry.

Hon Hai’s Efforts to Create a Friendlier Workplace Environment Were Recognized by the American Ragan Award

11/11/2024 | Hon Hai Technology Group
The Ragan CSR & DIVERSITY AWARDS awards were held grandly at the Yale Club in New York a few days ago. Hon Hai Technology Group, the world’s largest technology manufacturer and service provider Participated in the selection with the "Diverse, Fair and Inclusive Disability Service Plan" and stood out from the competition, winning the award in the ESG activity category.

AEMS: Expanding Del Mar’s Vibe into Anaheim

10/21/2024 | Andy Shaughnessy, Design007 Magazine
In the final hours of the Anaheim Electronics & Manufacturing Show (AEMS), I spoke with show managers Doug Bodenstab and Connor Good. Doug, a longtime surfer, is also the founder and manager of the Del Mar Electronics & Manufacturing Show at the Del Mar Fairgrounds. I asked Doug and Connor to discuss how the Anaheim show got started and the impact it’s making on the industry.

It’s Only Common Sense: Motivate Your Team by Giving Them What They Crave

10/14/2024 | Dan Beaulieu -- Column: It's Only Common Sense
The business world is teeming with challenges, and whether you’re in manufacturing, service, or technology, one universal truth holds steady: people are the backbone of any successful operation. If you’re not tapping into what your people crave, you’re missing a massive opportunity. It’s not just about salary or benefits anymore; it’s about something deeper, something that Gregg Lederman outlines perfectly in his book, "Crave: You Can Enhance Employee Motivation in 10 Minutes by Friday."
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