IDC Survey Identifies Three Areas Where GenAI is Expected to Have the Most Impact on an Organization's Competitive Position or Business Models
July 3, 2024 | IDCEstimated reading time: 1 minute
A recent survey of technology buyers worldwide found that technology decision making, financial and operational systems, and customer engagement, experience, and support are the three business areas where generative artificial intelligence (GenAI) is most likely to impact their organization's future competitive position or business model. The survey, conducted by International Data Corporation (IDC), also found notable differences in expectations across geographic regions.
While tech buyers in North America identified financial and operational systems as the business area most likely to be affected by GenAI, their counterparts in Western Europe indicated that IT and line of business (LOB) technology decision making will see the most impact. In Asia/Pacific, survey respondents felt GenAI would affect customer engagement, experience, and support the most.
"What the survey results confirm is that the application of GenAI across business functions will be broad and its impact will span a wide range of competitive and business model areas," said Matt Acaro, research director for Computer Vision AI Tools and Technology at IDC. "Another thing the results highlight is that GenAI's ability to process, understand, and derive value from a wide range of data sources is its real superpower. It is exactly this capability that enables GenAI models and applications to be integrated and used within so many different business and customer processes and workflows. As organizations gain more experience with GenAI technologies, we expect them to use what they have learned to deploy GenAI in new areas."
In addition to the three business areas identified as most likely to be impacted by GenAI, the survey included four other business areas for consideration: customer acquisition and sales; product design and development; data-driven decision making; and talent and staffing. Customer acquisition and sales and talent and staffing were the two business areas considered least likely to be impacted by GenAI.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Global Sourcing Spotlight: Risk Management Strategies in Global Sourcing
07/23/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn the global economy, businesses rely increasingly on international suppliers to optimize costs, enhance product quality, and expand market reach. However, global sourcing has a range of risks that can disrupt supply chains, inflate costs, and damage brand reputations. To mitigate these challenges and ensure business continuity, implement robust risk management strategies. Here are some critical risk management approaches to global sourcing, supported by real-world examples and actionable insights.
Marcy’s Musings: From Pitch to PO—The Sales Stack
07/21/2025 | Marcy LaRont -- Column: Marcy's MusingsIt is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.
It’s Only Common Sense: Knowing When to Walk Away
07/21/2025 | Dan Beaulieu -- Column: It's Only Common SenseKnowing when to walk away is as critical as knowing when to say yes. It might feel counterintuitive, especially when every deal seems like an opportunity, but successful professionals often have mastered the art of stepping back when a deal, partnership, or customer no longer aligns with their goals, values, or long-term strategy.
Dan’s Biz Bookshelf: ‘Elevate: Push Beyond Your Limits'
07/16/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfI have read a lot of business books over the years. Some inspire, some educate, and a few do both while also shifting the way we approach leadership and personal growth. Robert Glazer’s "Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others" falls into the latter category.