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Suggested Items

It’s Only Common Sense: Why Should They Take Your Call?

09/14/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Think about the customer receiving your sales call. She’s dealing with material shortages, changing laminate allocations, extended component lead times, tariff questions, unpredictable transportation costs, and management pressure to protect both delivery and margin. Then the phone rings, and a salesperson asks, “Do you have anything I can quote?” It’s time to rethink that relationship. Call customers because you have information that could help them make a better decision, not because you want an order. Instead of asking, “What can you give me?” you are saying, “Here is something you should know.” Now you are a resource, not an interruption.

Siemens, Cloudberry VC Collaborate to Accelerate European Deep-tech Innovation

07/16/2026 | Siemens
Siemens announced a collaboration between Siemens Cre8Ventures and Cloudberry VC to help accelerate commercialization of Europe’s sovereign deep-tech innovation ecosystem and to further strengthen European industrial resilience and supply chains.

Who Carries the Risk? A PCB Supply Chain Paradox

06/18/2026 | Jan Pedersen, Engineer and PCB Expert
For as long as I can remember, PCB customers have been encouraged to provide forecasts. Whether discussing standard multilayer boards, advanced HDI designs, or complex aerospace programs, the message has been remarkably consistent: Better visibility creates greater stability. The logic is difficult to dispute. When customers provide forecasts and scheduled orders, PCB manufacturers can plan capacity more effectively. Laminate suppliers can better predict future demand. Material allocation becomes easier, production schedules become more efficient, and the entire supply chain benefits from reduced uncertainty.

How Are You Vetting Your Supply Chain?

04/28/2026 | Didrik Bech, CONFIDEE
For many years, supplier management was largely focused on standard commercial priorities: cost, quality, lead time, and delivery performance. If a supplier met specifications, shipped on time, and remained price competitive, the relationship was often considered healthy. However, the world has changed.

SMTA Ultra HDI Symposium, Day 1: AI at the Core or Out of the Game

04/13/2026 | Marcy LaRont, I-Connect007
It was a beautiful 81°F morning in Arizona last Wednesday as I headed to the third annual SMTA Ultra HDI Symposium, focused on AI and ultra high density interconnect technology. Strategically held as part of Arizona’s Tech Week, this year’s conference took place in Avondale in Phoenix's West Valley. The event moved from the cozy offices of the Peoria Sports Complex (which paid homage to baseball’s spring training world) to the larger Avondale Conference Center, highlighting the importance of this area for electronics manufacturing investment.
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