Are You Ready to Thrive? Keep an Open Mind
July 24, 2024 | I-Connect007 Editorial TeamEstimated reading time: 1 minute
![](https://iconnect007.com/application/files/9917/1880/7770/Anaya_Vardya_300_0624.jpg)
Anaya Vardya joined American Standard Circuits in 2007, and his leadership strategy has focused on teamwork, technological advancement, and a strong marketing strategy. He leans on his extensive industry background and is inspired by former Intel CEO Andrew Grove, whose philosophy centered on proactive adaptability and emphasized thriving over mere survival.
Anaya champions a management style rooted in trust, empowerment, and change readiness, ensuring continuous growth and innovation in the competitive PCB manufacturing sector.
Anaya, what was your biggest challenge when you came to ASC, and how did you manage it?
The company was started in 1988, and I came in 2007. At that time, we had two facilities shipping about $10 million. The majority of the product was very basic technology. One of the two facilities also had RF capabilities. However, a majority of that business was in 4–5 volume part numbers. There was little or no marketing at that time, and most of the sales were made word-of-mouth. My role was to modernize the systems, update the technology, and grow the business. I had previously worked at several larger PCB facilities, such as IBM, UCI Continental Circuits, Merix, and Coretec, so I had developed a good experience base that helped me develop a clear vision of what American Standard Circuits could be.
We made a change early on: consolidating the two operations. This was an interesting experience since one was run like a mom-and-pop shop, and the other was an MIL-certified facility. Early on, we needed to navigate the clash of cultures.
We then worked on improving and growing our technology. Our first challenge was implementing flex and rigid-flex PCBs. Since then we have been continuously engaged in improving our technology offerings.
To read this entire conversation, which appeared in the July 2024 issue of PCB007 Magazine, click here.
Suggested Items
Eutect Overcomes Panel Soldering Challenges with New Gripper
09/06/2024 | Eutect GmbHThe selective soldering of assemblies in panels is not a real challenge. However, if you need to solder relatively large panels with towering components, specialists like those at Eutect GmbH have to step up to the plate.
Bachmann Electronic Opens a Branch in Norway
09/05/2024 | BachmannThe Austrian company Bachmann electronic, which specializes in automation technology for maritime applications, renewable energies, and industry, is expanding its international footprint with a new branch in Norway.
Dan Beeker: Outstanding in his ‘Fields’
09/05/2024 | Andy Shaughnessy, Design007At PCB East, I met with Dan Beeker, technical director at NXP Semiconductor, and a speaker at the conference. Dan always gives a spirited interview, so I asked him to discuss his class and challenges in the industry today.
Young Professionals Spotlight: Process Engineer Kevin Dial, American Standard Circuits
09/05/2024 | Dan Beaulieu, D.B. Management GroupWhen I heard that my friends at American Standard Circuits had hired a new, fresh-out-of-college process engineer, I was anxious to meet him. Now, you get to read this interview. It’s a rare perspective of a young man new to our industry.
Intel Unlocks New Laptop Efficiency with Speed
09/04/2024 | IntelThe laptop improvement people ask for the most – you can probably guess – is better battery life. Nobody enjoys hunting for power outlets in airports.