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Marcy's Musings: Charting the Future

09/17/2024 | Marcy LaRont -- Column: Marcy's Musings
I’m sure we all remember the days when driving somewhere new meant pulling out our handy atlas, or writing down all the specific instructions on how to get there before we left on our trips. Now, modern navigation systems are so sophisticated that they talk you through the process, reroute when you make a wrong turn, and tell you exactly what time you’ll arrive. One of the most beneficial aspects of these maps is hearing your next required move before you get there so you don’t miss a turn or go in the wrong direction. Wouldn’t it be nice if our technology roadmaps did the same, helping prevent missteps and avoid hazards? But deciding where to go and how to get there is completely in our own hands, as is ensuring we actually take the twists and turns we have so carefully laid out in our roadmaps. Therein, I believe, lies the biggest challenge of all.

It’s Only Common Sense: Selling PCBs Isn’t That Hard, Is It?

09/09/2024 | Dan Beaulieu -- Column: It's Only Common Sense
Selling PCBs is a bit like playing chess; every move matters and the endgame is always about delivering value. If you've been in this business as long as me, you know that it’s not just about pushing product. It’s about understanding what the customer needs and how to meet those needs better than anyone else. Let’s be honest: Selling PCBs is no easy task. The market is competitive; the technology is complex, and the customers are demanding. But if you’ve got the right mindset and a few key strategies up your sleeve, success is within your reach.

From Concept to Reality: Building Alpha Circuit

08/14/2024 | Barry Matties, I-Connect007
Meet Prashant Patel, one of the industry’s newest PCB fabricators. Prashant was a pharmacist for his entire career and did very well. Surrounded by friends with decades of PCB industry experience who shared their outlook on the industry, Prashant acquired Alpha Circuit, located in Elmhurst, Illinois, in 2021. Alpha Circuit was established in 1981, where the primary focus was on low-tech. That has all changed.

Nolan’s Notes: What It Means to Thrive

08/05/2024 | Nolan Johnson -- Column: Nolan's Notes
Think back to a time in your life when you really felt like you were thriving. What did that feel like? What actions were you taking? How did you get there? What does it mean to thrive? While it is measurable in many ways, thriving is personal and somewhat intangible. It changes meaning from one person to the next. At its core, to thrive is ephemeral, rooted in an organic ideal. All living things, from plants and animals to ecosystems and people, have the ability to thrive.

It’s Only Common Sense: You Gotta Risk It for the Biscuit

08/05/2024 | Dan Beaulieu -- Column: It's Only Common Sense
One of the more surprising things I have learned in working with companies over the years is that not taking a risk can be more dangerous than taking one. Most of the companies I have worked with that are not willing to consider taking a risk are the ones that do not move forward quickly. There is something counter-productive about being risk averse. The company that continuously avoids taking risks is the company that does not do that well.
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