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It’s Only Common Sense: Being Your Customer’s Expert—The Key to Consultative Sales

04/07/2025 | Dan Beaulieu -- Column: It's Only Common Sense
With successful sales, one phrase remains true: "Be your customer’s expert." Gone are the days of transactional sales where the buyer knows what they want, and your job is to provide it. Today, successful salespeople position themselves as trusted consultants, advisors, and experts. The key lies in mastering the art of consultative sales. Here’s what that means and how to adopt these principles to transform your sales approach and build long-term, fruitful relationships.

The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

Indium Expert to Present on Gold Solder Solutions for Medical Applications at IMAPS 2025 Workshop

02/26/2025 | Indium Corporation
Indium Corporation Senior Product Specialist Jason Farrell will deliver a technical presentation at the IMAPS Advanced Packaging for Medical Microelectronics Workshop, taking place March 5-7 in Phoenix Arizona.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/21/2025 | Nolan Johnson, I-Connect007
When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.

The Marketing Minute: Trade Shows—The Investment That Keeps on Giving

02/19/2025 | Brittany Martin -- Column: The Marketing Minute
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).
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