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It’s Only Common Sense: Customer Service Is Sales in Disguise

07/14/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer service is one of the most powerful sales tools a business can deploy. Every interaction—whether they're calling to ask a question, complain, or inquire about your hours—is an opportunity to build your brand, create loyalty, and drive sales. 

Digital Twin Concept in Copper Electroplating Process Performance

07/11/2025 | Aga Franczak, Robrecht Belis, Elsyca N.V.
PCB manufacturing involves transforming a design into a physical board while meeting specific requirements. Understanding these design specifications is crucial, as they directly impact the PCB's fabrication process, performance, and yield rate. One key design specification is copper thieving—the addition of “dummy” pads across the surface that are plated along with the features designed on the outer layers. The purpose of the process is to provide a uniform distribution of copper across the outer layers to make the plating current density and plating in the holes more uniform.

I-Connect007 Observes U.S. Independence Day Holiday

07/04/2025 | Nolan Johnson, I-Connect007
Today marks the 248th anniversary of the signing of the American Declaration of Independence by the Continental Congress. Known widely in the U.S. as Independence Day or “The Fourth of July,” this day also commemorates the declaration by the Congress that the American colonies are free and independent states.

KYOCERA AVX Releases New 3DB Hybrid Couplers

07/04/2025 | PRNewswire
KYOCERA AVX, a leading global manufacturer of advanced electronic components engineered to accelerate technological innovation and build a better future, released a new line of integrated thin film (ITF) hybrid couplers designed to facilitate the continued evolution of high-frequency wireless systems in industrial, automotive, telecommunications, and telemetry applications.

Stop Using Spreadsheets—and You Can Quote Me on That

07/03/2025 | Nolan Johnson, SMT007 Magazine
Meeting changing business needs and a thriving market sometimes means process efficiencies. Not all those efficiency improvements take place on the shop floor, however. For EMS companies, growth can also mean changing out the business operations software to have one more chance to close a business deal that better aligns with the company’s sweet spot. One of the pressing issues for EMS companies is the great deal of attention on sales and quoting software solutions and how to make them perform better. Chintan Sutaria, the founder and former CEO of CalcuQuote now working on other projects at OpenJar, explains.
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