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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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SEMI North America Advisory Board Welcomes New Member From SACHEM
May 15, 2025 | SEMIEstimated reading time: 1 minute
SEMI announced the election of a new member to the SEMI North America Advisory Board (NAAB), Rosemary Steen Hoffman, Chief Executive Officer, SACHEM, Inc., a premier supplier of high-purity, precision-based chemistries.
SEMIThe Board appointment took effect on April 14, 2025. Members serve a three-year term. The principal advocate for member companies located in North America, the NAAB provides guidance on SEMI Americas programs designed to advance their business interests and address significant challenges in the electronics manufacturing and design supply chain.
“We are thrilled to welcome Rosemary Steen Hoffman to the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI Americas. “With her exceptional leadership and over 30 years of experience in the global chemical industry, Rosemary brings a proven track record of driving innovation, growth, and operational excellence, offering valuable insight and a unique perspective to the NAAB.”
Prior to her role as CEO of SACHEM, Hoffman held key leadership positions in the organization, including Chief Operating Officer and Vice President for Sales and Marketing. She is a transformative leader known for building and inspiring high-performing teams while fostering a culture of innovation, accountability, and continuous improvement. Beyond her professional achievements, Hoffman is deeply committed to community service and philanthropy, currently serving on the Board of Directors for Ascension Seton Hospital and previously for Caritas in Austin. She holds an MBA from Anderson School of Business at UCLA and a B.S. in Chemical Engineering from Pennsylvania State University.
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