Creating Connections in Mexico

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A concerted effort by the Global Electronics Association—Mexico team over the past year has created inroads for the Global Electronics Association (formerly IPC) with leading electronics companies, government offices, and academic institutions in Mexico.

“Our goal is to bring more awareness to what the Global Electronics Association is and what it offers,” says Lorena Villanueva, senior director. “We also aim to increase our membership. Of 3,200 members of the Global Electronics Association, only 180 are in Mexico.”

With the help of her team, Lorena has worked to increase the adoption of the Association’s education programs in Mexico. “That’s why I’ve worked to establish these strong partnerships,” she says. “I want everyone to know about our programs and to consume them. I want it in every corner of Mexico.”

On May 13, IPC Mexico hosted IPC Day Guanajuato, which also kicked off a more widespread event called “IPC Week GTO,” three days of training and certifications for local companies and their employees. Parties involved included the government of Guanajuato, IECA (the State Training Institute) and AutomationHR, an IPC training center and a strong strategic partner of IPC Mexico.

Earlier this year on March 7, IPC Mexico hosted its second Women’s IPC Day in Ciudad Juarez, Mexico, a manufacturing hub just south of the Texas border.

“It was such a success last year with 250 participants,” Lorena says, “so we really wanted to do it again. Our experts talked about their role in the industry, and development of the workforce.”

Continue reading this article in the Summer 2025 issue of Community Magazine.