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In times of global uncertainty and geopolitical tension, AT&S is expanding its portfolio to include the defense sector. As a globally leading provider of high-end IC substrates and printed circuit boards, the company is responding to growing demand for security-relevant solutions and emphasizing its social responsibility. This demand will be addressed from its site in Leoben, Austria.

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It’s Only Common Sense: Pricing PCBs? It’s All in Their Heads

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Let’s talk about pricing—not the math, the spreadsheets, or the cost-plus formula your finance guy loves—but the actual game: perception. If you’re trying to win jobs by being the lowest bidder, you’re not competing; you’re commoditizing yourself. Once you do that, good luck climbing back up the value ladder. You’re no longer a partner; you’re a line item on a spreadsheet.

Dr. Peter Schneider Stepping Down from the AT&S Executive Board

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The Deputy CEO and EVP of the Business Unit Electronics Solutions, Dr. Peter Schneider, will step down from the Management Board of AT&S AG on September 30, 2025, in order to pursue new professional challenges.

Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor

08/26/2025 | John Watson -- Column: Elementary, Mr. Watson
I’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.
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