Dan’s Biz Bookshelf: Four Important Books You Need to Read (Not Just Say You Have)
The Marketing Minute: Cracking the Code of Technical Marketing
Worldwide Personal & Entry-Level Storage Market Continued to Decline in Q2
August 13, 2015 | IDCEstimated reading time: 1 minute
Worldwide personal and entry-level storage (PELS) shipments declined by -9.7% year over year and -13.8% sequentially, finishing the second quarter of 2015 (2Q15) with 15.1 million units, according to the International Data Corporation (IDC) Worldwide Personal and Entry-Level Storage Tracker. Shipment values declined along with unit shipments, down -16.1% from a year ago to $1.2 billion.
"The personal and entry-level storage market has been showing seasonality since 2013, indicating that it has become a mature market and is no longer immune to macro trends," said Jingwen Li, Research Analyst, Storage Systems. "Competition from cloud offerings and shift of media consumption preferences within mature markets are negatively impacting demand within the personal storage space, making high growth emerging markets more critical than ever."
Market Highlights
- Personal storage, which accounted for over 98% of the market shipments, continued to experience decline in the second quarter of 2015. Entry-level storage shipment remained flat during the quarter, and the segment has not been able to gain market share in the past two years.
- HDD vendors continued to increase their share in total PELS units shipped, gaining 1.7 percentage points year over year to 79.5% market share. Mainstream non-HDD vendors dominated the entry-level storage segment, but lost market share to HDD vendors. In 2Q15, HDD vendors gained 13.1 percentage points from a year ago to represent 24.6% of the entry-level storage market. Some mainstream non-HDD vendors, like Lenovo, choose to exit the market and shift its focus to the enterprise storage space.
- Dual interface products were able to maintain a double-digit growth rate (67.1% year over year). Ethernet offerings have been experiencing shipment declines since the end of 2014. Devices with USB interface remained the most popular choice.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
LPKF Strengthens Structural Resilience: 'North Star' Initiative Aims to Secure Long-term Profitability
09/16/2025 | LPKFLPKF Laser & Electronics SE has launched the "North Star" initiative, a far-reaching package of measures designed to strengthen the company's long-term profitability.
The Marketing Minute: Cracking the Code of Technical Marketing
09/17/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing is never a one-size-fits-all endeavor, but the challenges are magnified for highly technical industries like electronics. Products and processes are complex, audiences are diverse, and the stakes are high, especially when your customers are engineers, decision-makers, and global partners who depend on your expertise.
Beyond the Board: What Companies Need to Know Before Entering the MilAero PCB Market
09/16/2025 | Jesse Vaughan -- Column: Beyond the BoardThe MilAero electronics supply chain offers opportunities for manufacturers that are both prestigious and strategically important. Serving prime contractors and Tier-1 suppliers can mean long-term program stability and the satisfaction of contributing to national security. At the same time, this sector is unlike commercial electronics in almost every respect. Success requires more than technical capabilities, it requires patience, preparation, attention to detail, and a clear understanding of how the business model differs.
Global Interposer Market to Surge Nearly Fivefold by 2034
09/15/2025 | I-Connect007 Editorial TeamRevenue for the global interposer market is projected to climb from $471 million in 2025 to more than $2.3 billion by 2034, according to a new report from Business Research Insights. The growth represents a CAGR of nearly 20 percent over the forecast period.
Indium Promotes Huang to Senior Manager, Marketing Communications
08/28/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation announces the promotion of Jingya Huang to Senior Manager, Marketing Communications, to continue to lead the company’s branding and promotional efforts.