Dan’s Biz Bookshelf: Four Important Books You Need to Read (Not Just Say You Have)
The Marketing Minute: Cracking the Code of Technical Marketing
IC Insights Lowers Worldwide 2015 IC Market Forecast
October 26, 2015 | IC InsightsEstimated reading time: 1 minute
IC Insights recently released its October Update to The McClean Report, which examined the effects of slowing worldwide GDP growth and a stronger U.S. dollar on the 2015 IC market forecast.
Since all of IC Insights’ figures are presented in U.S. dollars, a strengthening U.S. currency deflates foreign sales and market results while a weakening U.S. dollar serves to inflate the sales and market figures. The rare occurrence of significant strengthening of the U.S. dollar versus most of the major currencies this year is expected to deflate the 2015 worldwide IC market growth rate by at least three full percentage points. This “deflation” presents itself in the form of lower IC average selling prices (ASPs), which are forecast to register a steep 5% decline this year when reported in U.S. dollars.
Figure 1 compares the worldwide monthly IC market figures from January through August of 2015 and 2014. As shown, the beginning of this year started out very strong with the January 2015/2014 IC market showing year-over-year growth of more than 10%. In total, the 1Q15 IC market ended up 6.5% higher than the 1Q14 worldwide IC market.
The second quarter of 2015 began by registering similar monthly year-over-year IC market growth that was displayed in 1Q15, with the combined 2015 April and May IC markets up 5.6% compared to the combined April and May IC markets in 2014. However, things began to change in June as the IC market ended up 3.1% lower than the June 2014 IC market. Unfortunately, as shown in Figure 1, the 2015 July and August worldwide IC markets followed the disappointing year-over-year trend that began in June.
It should be noted that the average second half versus first half of the year growth rate in the IC market since 1990 is 9.2%. However, IC Insights is forecasting that the 2H15 IC market will be down 1.0% as compared to 1H15. If this occurs, it would be only the fifth time since 1990 that the second half of the year IC market was worse than the first half (the other years being 1996, 2001, 2008, and 2011). This weak second half market has resulted in IC Insights lowering its full-year 2015 IC market forecast from +1% to -1%.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
LPKF Strengthens Structural Resilience: 'North Star' Initiative Aims to Secure Long-term Profitability
09/16/2025 | LPKFLPKF Laser & Electronics SE has launched the "North Star" initiative, a far-reaching package of measures designed to strengthen the company's long-term profitability.
The Marketing Minute: Cracking the Code of Technical Marketing
09/17/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing is never a one-size-fits-all endeavor, but the challenges are magnified for highly technical industries like electronics. Products and processes are complex, audiences are diverse, and the stakes are high, especially when your customers are engineers, decision-makers, and global partners who depend on your expertise.
Beyond the Board: What Companies Need to Know Before Entering the MilAero PCB Market
09/16/2025 | Jesse Vaughan -- Column: Beyond the BoardThe MilAero electronics supply chain offers opportunities for manufacturers that are both prestigious and strategically important. Serving prime contractors and Tier-1 suppliers can mean long-term program stability and the satisfaction of contributing to national security. At the same time, this sector is unlike commercial electronics in almost every respect. Success requires more than technical capabilities, it requires patience, preparation, attention to detail, and a clear understanding of how the business model differs.
Global Interposer Market to Surge Nearly Fivefold by 2034
09/15/2025 | I-Connect007 Editorial TeamRevenue for the global interposer market is projected to climb from $471 million in 2025 to more than $2.3 billion by 2034, according to a new report from Business Research Insights. The growth represents a CAGR of nearly 20 percent over the forecast period.
Indium Promotes Huang to Senior Manager, Marketing Communications
08/28/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation announces the promotion of Jingya Huang to Senior Manager, Marketing Communications, to continue to lead the company’s branding and promotional efforts.