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The Marketing Minute: Cracking the Code of Technical Marketing
Samsung Display Led the Small-Medium Display Market in 2015
April 13, 2016 | IHSEstimated reading time: 1 minute
Year-over-year unit-shipment growth in the small and medium display market was flat in 2015, reaching 2.8 billion units; revenue rose 4 percent over the previous year, to reach $43.9 billion. Samsung Display led the 9-inch-and-smaller display market in 2015, with 23 percent of all revenue, followed by Japan Display at 16 percent, LG Display at 13 percent and Sharp at 10 percent, according to IHS Inc., the leading global source of critical information and insight.
While overall small-medium display unit shipments did not grow in 2015, increasing demand for high-resolution smartphone displays caused active-matrix organic light-emitting diode (AMOLED) display unit shipments to grow 54 percent, and low-temperature polysilicon thin-film transistor (LTPS TFT) LCD display unit shipments to rise 10 percent, over the previous year. As AMOLED and LTPS TFT LCD shipments rose, however, amorphous silicon (a-Si) TFT LCD shipments declined 10 percent year over year in 2015, according to the latest IHS Small-Medium Display Market Tracker.
“To compete in the increasingly saturated small-medium display market, smartphone manufacturers are shifting from a-Si TFT display technology to high-performance displays that rely on AMOLED and LTPS TFT technology,” said Hiroshi Hayase, senior director, IHS Technology. “In fact, with Apple’s iPhone line reportedly relying on AMOLED in the future, Japan Display and Sharp officially announced that by 2018 they would invest in mass production of AMOLED displays, joining leading AMOLED suppliers Samsung Display and LG Display.”
About IHS
IHS is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 140 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs nearly 9,000 people in 33 countries around the world.
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