Dan’s Biz Bookshelf: ‘Elevate: Push Beyond Your Limits'
The Marketing Minute: The First Step to More Sales—Marketing
It’s Only Common Sense: Customer Service Is Sales in Disguise
Big Screen TV Shipments Surge in China as Prices Drop Sharply
June 20, 2016 | IHSEstimated reading time: 2 minutes
Demand in the Chinese market for TVs with screen sizes 55-inches and larger remains strong, as sharply declining prices in the category fuel consumer upgrade activity. With many new Chinese TV brands offering steep discounts, shipments of big-screen TVs in China increased nearly 80 percent in the first quarter of 2016, compared to the previous year, which is more than twice the level of global growth. As a result, large-screen TV shipments in China rose from 2.1 million units in the first quarter of 2015 to reach 3.8 million units in the first quarter of this year, according to IHS Inc.the leading global source of critical information and insight.
Nearly two-thirds of big-screen TV shipments in China in the first quarter of 2016 were 4K TV models, as 4K TV prices for 55-inch and larger sizes declined more than 36%, year over year. Some very aggressive brands in China offered 65-inch 4K TVs for less than $900 in the first quarter, well below the average global price of more than $1,700. These aggressively low prices are helping fuel the growth of some new brands in the Chinese market, such as LeTV and other streaming-TV brands.
“North America has traditionally been viewed as the key region for large-screen TV growth, owing to the region’s long history of leading global average sizes,” said Paul Gagnon, director of TV sets research for IHS Technology. “However, in recent years China has surpassed North America in terms of average TV size, and the country has enjoyed much stronger growth in the 55-inch-and-larger category in the past year, even surpassing North America’s share of large-screen TVs.”
Although global TV shipments in the first quarter of 2016 fell 2%, to 49.1 million units, key categories like 4K TV and large-screen TVs are critical to the stability of revenue and profits for global TV brands. The global 4K TV market grew 99% year over year in the first quarter of this year, reaching 9.3 million units (19% of units shipped). At the same time, the average TV screen size globally increased to a new high of 40.6-inches. The average screen size of TV shipments in China also reached a new high of nearly 45-inches in the first quarter.
About IHS
IHS is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 140 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs approximately 9,000 people in 33 countries around the world.
Share on:
Suggested Items
Apple Supplier Lens Tech Soars in Hong Kong Trading Debut
07/10/2025 | I-Connect007 Editorial TeamHong Kong’s stock exchange had its busiest day of the year for new listings on July 9, as five mainland Chinese companies made their trading debuts.
China Plus One, Part 3: Inorsen Group, a Vietnam Success Story
07/03/2025 | Manfred Huschka, Manfred Huschka Management Consulting (Shenzhen) Ltd.In recent years, Western OEMs have continued to push for China Plus One factories and the advancement of China’s Belt and Road Initiative (BRI). At present, there are two main modes for PCB companies to go global: building greenfield factories or through mergers and acquisitions (M&A). Thailand is currently the primary geographic choice to build greenfield factories, whereas, increasingly, mergers and acquisitions in Vietnam and Malaysia provide opportunities for companies to expand markets and acquire resources.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
06/20/2025 | Andy Shaughnessy, I-Connect007It’s been a busy week in this industry, and we have news and articles from the PCB design, fabrication and assembly communities. Some of this news is out of this world. We may be losing the high ground—the really high ground. Columnist Jesse Vaughan explains how the U.S. seems to be falling behind in space, and how this could affect our ability to defend ourselves in the future. We have an update on the U.S.-China tariff talks, which seem to be moving forward, though sometimes at a snail’s pace.
MRSI Systems, LLC Files Patent Infringement Lawsuit Against Suzhou LieQi in China
06/16/2025 | MRSI Systems, LLCMRSI Systems, LLC (a part of Mycronic Group), a global high-tech company that provides high precision production solution in electronics industry, filed a patent infringement lawsuit against Suzhou LieQi Intelligent Equipment Co., Ltd. (SZLQ) with Shenzhen Intermediate People’s Court for infringement of MRSI Systems’ patent related to die bonder (Case No. (2025) YUE03minchu No. 7154).
Takeaways from the Keynotes at the Edinburgh EIPC Summer Conference
06/16/2025 | Pete Starkey, I-Connect007It was seasonably wet and windy in Edinburgh, Scotland, June 3-4, where delegates from 17 countries convened for the 2025 EIPC Summer Conference to enjoy a superlative program of 18 technical presentations over two days, plus an excursion to a whisky distillery. EIPC President Alun Morgan welcomed everyone to the Delta Hotel, reminding us that in its previous iteration, it was the Royal Scot, traditionally the annual venue of the Institute of Circuit Technology Northern Symposium.