DRAM Contract Prices to Rise Over 10% Sequentially in Fourth Quarter as Memory Demand Stays Hot
September 6, 2016 | TrendForceEstimated reading time: 3 minutes
According to DRAMeXchange, a division of TrendForce, recovery of the notebook market, robust smartphone shipments and growing demand for servers have all supported a high level of demand for memory components. Prices of both DRAM and NAND Flash are projected to rise in the fourth quarter, and DRAM contract prices in particular will post another sequential increase of over 10%.
DRAM market outlook will be positive going into 2017 as supply tightens for PC DRAM
The memory market this year has benefitted from exceptional shipments results from Chinese smartphone brands and expanding server shipments caused by growing data center demand in China. Server orders going to Taiwan-based OEMs in the second half of 2016 have increased by almost 20% on average versus the year’s first half. In response to shifting market demand, DRAM manufacturers since the second quarter have significantly raised mobile and server DRAM outputs while scaling back their PC DRAM shipments.
“Mobile DRAM is expected to make up nearly 45% of the global DRAM shipments this fourth quarter while the share of server DRAM will exceed 25%,” said Avril Wu, research director of DRAMeXchange. “PC DRAM by contrast will constitute less than 20% of the entire fourth-quarter shipments.”
On the other hand, demand for notebooks has picked up in North America this third quarter, and major brands HP and Dell have increased their respective notebook shipments by more than 8% sequentially. Contract prices of 4GB PC DRAM modules (DDR3 and DDR4) have now stabilized at US$13.5 on average as supply tightens. In the fourth quarter, DRAM makers due to profit consideration will continue to expand mobile DRAM output at the expense of PC DRAM production. DRAMeXchange thus expects rising PC DRAM prices, with the average contract price of 4GB modules (DDR3 and DDR4) increasing 15% sequentially to US$15. In sum, margins of most DRAM products will continue to improve, and the market will have a healthy equilibrium through much of 2017.
Driven by Chinese smartphone vendors and the market release of the next iPhone, the stock-up activities in the mobile DRAM market will reach peak level in the fourth quarter. Currently, fourth-quarter contract prices arranged between some major Chinese smartphone brands and DRAM suppliers are over 10% higher on average compared with their third-quarter prices. Contract prices of mobile DRAM are likely to post larger sequential increases during the fourth quarter.
NAND Flash prices in fourth quarter will be on upswing as major OEMs scramble for memory components
Demand has started to outpace supply in the NAND Flash market during the third quarter. The stock-up demand generated by Apple and Chinese smartphone brands such as Huawei, Vivo and OPPO has been greater than anticipated and is consuming a huge part of the overall production capacity for planar (2D) NAND Flash. Also, NAND Flash manufacturers have fallen behind in their schedules for the transition to the 3D-NAND technology. As supply tightens in the third quarter, the demand for enterprise-grade SSDs and the penetration of notebook SSDs are growing rapidly. All these have caused a gap between supply and demand in the NAND Flash market during this period.
Due to OEM demand and challenges related to technology migration, major NAND Flash suppliers such as Samsung, Toshiba, SanDisk and Micron have significantly reduced their shipments to memory module makers. Facing supply shortage, module makers are forced accept price hikes from suppliers as well. Data from DRAMeXchange shows that prices of mainstream 128Gb TLC wafers rose 10% from the end of June to the second half of August.
OEM clients are fairly conservative regarding the progress that NAND Flash suppliers (excluding Samsung) will make in their 3D-NAND migrations during the fourth quarter. Supply shortage worries have already caused some clients to engage in overbooking and double booking of orders. Based DRAMeXchange’s analysis, tight supply for NAND Flash will persist as smartphone clients continue to stock up for components. Therefore, NAND Flash prices will continue to go up in the fourth quarter, though the extent of the price increase will depend on the amount of inventories that module makers are willing to carry.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
LPKF Strengthens Structural Resilience: 'North Star' Initiative Aims to Secure Long-term Profitability
09/16/2025 | LPKFLPKF Laser & Electronics SE has launched the "North Star" initiative, a far-reaching package of measures designed to strengthen the company's long-term profitability.
The Marketing Minute: Cracking the Code of Technical Marketing
09/17/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing is never a one-size-fits-all endeavor, but the challenges are magnified for highly technical industries like electronics. Products and processes are complex, audiences are diverse, and the stakes are high, especially when your customers are engineers, decision-makers, and global partners who depend on your expertise.
Beyond the Board: What Companies Need to Know Before Entering the MilAero PCB Market
09/16/2025 | Jesse Vaughan -- Column: Beyond the BoardThe MilAero electronics supply chain offers opportunities for manufacturers that are both prestigious and strategically important. Serving prime contractors and Tier-1 suppliers can mean long-term program stability and the satisfaction of contributing to national security. At the same time, this sector is unlike commercial electronics in almost every respect. Success requires more than technical capabilities, it requires patience, preparation, attention to detail, and a clear understanding of how the business model differs.
Global Interposer Market to Surge Nearly Fivefold by 2034
09/15/2025 | I-Connect007 Editorial TeamRevenue for the global interposer market is projected to climb from $471 million in 2025 to more than $2.3 billion by 2034, according to a new report from Business Research Insights. The growth represents a CAGR of nearly 20 percent over the forecast period.
Indium Promotes Huang to Senior Manager, Marketing Communications
08/28/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation announces the promotion of Jingya Huang to Senior Manager, Marketing Communications, to continue to lead the company’s branding and promotional efforts.