It’s Only Common Sense: The Power of Storytelling in Sales
Dan’s Biz Bookshelf: 'This Is Strategy: Make Better Plans'
The Chemical Connection: Reducing Defects in Circuit Board Production
NAND Flash Prices on Upswing in Q4 as Supply Shortage Becomes More Severe
October 12, 2016 | TrendForceEstimated reading time: 2 minutes
The supply shortage that persisted in the NAND Flash market during the third quarter will become more acute in the fourth quarter due to surging demand from clients in the smartphone and SSD industries, says DRAMeXchange, a division of TrendForce. Prices of NAND Flash wafers and memory cards will certainly be on an upswing until the end of 2016, while eMMC, eMCP and SSD products are also going to see their prices go up. Compared with the third quarter, NAND Flash suppliers will enjoy even higher margins and better revenue results in the fourth quarter.
“Smartphone demand has remained fairly strong and is the main reason why the NAND Flash market started to boom in the second half of 2016,” said Sean Yang, research director of DRAMeXchange. “Sales of iPhone 7, though have not achieved records comparable to the sales of previous iPhones, have been steady and are at an expected level. More importantly, the upgrade of iPhone 7’s storage options (a doubling of capacity for each of the three options) represents a several-fold increase in Apple’s consumption of NAND Flash.
At the same time, leading Chinese smartphone brands such as Huawei, OPPO and Vivo are placing additional order with their NAND Flash suppliers due to the brisk sales of their mid-range and high-end devices. Hence, high-capacity eMMC and eMCP products are in great demand. On the whole, increases in both smartphone shipments and the memory content per box for devices have led to further tightening of NAND Flash supply.
Demand from SSD manufacturers are also on the rise. As SSDs are approaching price parity with HDDs, major PC-OEMs are installing SSDs in more of their notebooks in order to improve system performance and attract consumers’ attention. DRAMeXchange estimates that the average notebook SSD adoption rate worldwide for 2016 will exceed 30% for the first time – arriving to almost 33%.
Likewise, enterprise grade SSDs are gradually replacing high-speed HDDs. Demand for enterprise grade SSDs has been expanding rapidly in the second half of 2016, driven mainly by server manufacturers and data centers based in China and the U.S.
“Though major NAND Flash suppliers are speeding up their respective timetables for 3D-NAND Flash production, almost all of them with the exception of Samsung are currently facing challenges related to raising the yield rate and improving production efficiency,” said Yang. “Furthermore, suppliers’ migration to the 3D-NAND technology has affected their 2D-NAND (planar NAND) production.”
Going into the fourth quarter, demand for eMMC and eMCP products, which are still mostly based on the planar architecture, will surge in connection to the rising smartphone demand. This in turn will take part of the supply away from memory module makers, causing NAND Flash prices to jump even higher compared with the prior quarterly period.
Share on:
Suggested Items
It’s Only Common Sense: The Power of Storytelling in Sales
06/09/2025 | Dan Beaulieu -- Column: It's Only Common SenseIn sales, few tools are as powerful as storytelling. While data, metrics, and features may appeal to the logical mind, stories can connect on an emotional level. A well-told story can turn a hesitant prospect into a loyal customer. Let’s explore the transformative impact of storytelling in sales and how it can become your ultimate advantage.
MVTec Takes a Giant Step Forward in Expanding its International Footprint
06/05/2025 | MVTec Software GmbHMVTec Software GmbH, a leading international provider of machine vision software, continues to drive the expansion of its global presence. After opening a new sales office in the Benelux region in March of this year, the company has now added two more locations. On June 1, MVTec established a sales office on the Iberian Peninsula and a subsidiary in South Korea.
Nordson Reports Q2 Fiscal 2025 Results and Q3 Guidance
05/30/2025 | BUSINESS WIRENordson Corporation reported results for the fiscal second quarter ended April 30, 2025. Sales were $683 million compared to the prior year’s second quarter sales of $651 million.
VJ Electronix Appoints Marco Cruz as Mexico Regional Sales Manager
05/30/2025 | VJ ElectronixVJ Electronix, Inc., the leader in rework technologies and global provider of advanced X-ray inspection and component counting systems, is pleased to announce the appointment of Marco Antonio Cruz Tovar as Mexico Regional Sales Manager.
It’s Only Common Sense: Trust Is All You Need
06/02/2025 | Dan Beaulieu -- Column: It's Only Common SenseTrust is all you need, and the best way to build it is by showing that others have placed their faith in you. This is where social proof becomes a game-changer. Social proof is a psychological phenomenon that influences people to follow others’ actions, especially in uncertain situations. By leveraging social proof, businesses can attract customers and close deals more efficiently. Here’s how to incorporate social proof into your strategy and watch your closing rate soar.