The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Sony to Test Self-Driving Cars to Boost Sensing, Safety Technologies
January 8, 2020 | ReutersEstimated reading time: Less than a minute
Sony Corp said it would start testing self-driving cars as early as this year to beef up the company’s sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push.
Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors, including image sensors and solid state light detection and ranging (Lidar) sensors, at the Consumer Electronics Show (CES) in Las Vegas on Monday.
The concept car, developed with the help of Bosch, Continental and other partners, also incorporates Sony’s in-car entertainment systems with spatial audio technology.
Sony is aiming to start test rides during the next financial year starting in April to check the performance of its auto- related technologies, a spokesman said. The company has no plans to produce its own cars, he added.
Sony dominates the market for smartphone image sensors, but has been trying to catch up with ON Semiconductor Corp in sensors for automotive applications.
“It’s not an exaggeration to say that mobile has been the mega-trend of the last decade,” Sony Chief Executive Officer Kenichiro Yoshida said at a CES press conference. “I believe the next megatrend will be mobility.”
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
NOVOSENSE, UAES and Innoscience Advance Power Electronics for New Energy Vehicles
10/17/2025 | PRNewswireThe partnership focuses on developing next-generation intelligent integrated Gallium Nitride (GaN) products. Leveraging their combined expertise, the new devices will deliver more reliable GaN driving and protection features, enabling higher power density and paving the way for wider adoption in automotive systems.
Jabil Announces Board Transitions
10/17/2025 | JabilJabil Inc. announced that Executive Chairman of the Board of Directors Mark T. Mondello and Directors Kathleen A. Walters and Jamie Siminoff will not seek re-election at Jabil’s Annual Meeting of Stockholders in January 2026.
StenTech Strengthens Precision Parts Platform with AME Acquisition
10/17/2025 | StenTechStenTech, North America’s leading provider of SMT printing solutions and precision manufacturing, has announced the acquisition of Advanced Metal Etching, Inc. (AME), a recognized specialist in chemically etched and laser cut precision parts.
MKS’ Atotech, ESI to Participate in TPCA Show & IMPACT Conference 2025
10/17/2025 | MKS’ AtotechMKS Inc., a global provider of enabling technologies that transform our world, announced that its strategic brands Atotech (process chemicals, equipment, software, and services) and ESI (laser systems) will showcase their latest range of leading manufacturing solutions for printed circuit board (PCB) and package substrate manufacturing at the upcoming 26th TPCA Show 2025 to be held at the Taipei Nangang Exhibition Center from 22-24 October 2025.
Rehm Wins Mexico Technology Award for CondensoXLine with Formic Acid
10/17/2025 | Rehm Thermal SystemsModern electronics manufacturing requires technologies with high reliability. By using formic acid in convection, condensation, and contact soldering, Rehm Thermal Systems’ equipment ensures reliable, void-free solder joints — even when using flux-free solder pastes.