IPC APEX EXPO 2024: There’s an App for That
April 3, 2024 | Kim DiCianni, IPCEstimated reading time: Less than a minute
With so many things to do at a large trade show and conference like IPC APEX EXPO, you cannot possibly take every class, attend every talk, or see every vendor on your list. But you can plan your days and maximize your time with the IPC APEX EXPO mobile app.The app allows you to easily view the show’s daily agenda, keynote speakers, the conference and professional development schedules, and, of course, flag and make notes on exhibitors. Planning your show experience through the app tool will allow you to design a personal show experience that meets your specific business needs. It will even give you alerts per your schedule and flagged items.
Learn more about the app in the March 2024 issue of SMT007 Magazine.
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
It's Only Common Sense: The Evolution of Prospecting
09/08/2025 | Dan Beaulieu -- Column: It's Only Common SenseCold calling isn’t dead. I don’t care what the LinkedIn gurus or the TikTok “sales coaches” say. Picking up the phone and talking to another human being is still one of the fastest ways to grow your business. But (and it’s a big but), cold calling is different now. The world and buyers have changed. You can’t smile-and-dial like it’s 1987, reading the same tired script, hoping the gatekeeper is too bored to block you. If you’re still cold calling the old way—no research, relationship, or relevance—you’re showing up to a gunfight with a butter knife.
Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor
08/26/2025 | John Watson -- Column: Elementary, Mr. WatsonI’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.
It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense
08/25/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
KYZEN to Feature CYBERSOLV 141-K and KYZEN E5631J at SMTA Michigan Expo and Tech Forum
08/05/2025 | KYZEN'KYZEN, the global leader in innovative environmentally responsible cleaning chemistries, will exhibit at the SMTA Michigan Expo and Tech Forum, scheduled to take place Tuesday, August 19, 2025 at Laurel Manor in Livonia, Michigan. During the event, the KYZEN Clean Team will highlight precision aerosol cleaner CYBERSOLV 141-K and understencil cleaner KYZEN E5631J.