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It’s Only Common Sense: You Can’t Please Everyone—Focus on the Right Customers

01/27/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We often fall into the trap of trying to please everyone. While wanting to be all things to all people in our business is admirable, it’s a recipe for mediocrity. The key to long-term success is focusing on the right customers. By serving those who truly align with your strengths and goals, you can create lasting relationships, build a better reputation, and grow sustainably. Here are six strategies to help you get there.

Quectel Introduces New 5G, 4G, Wi-Fi and LoRa IoT Antennas

10/10/2024 | BUSINESS WIRE
Quectel Wireless Solutions, a global IoT solutions provider, today announces the launch of a series of new antennas to further expand the global antenna offering for Quectel customers.

Menlo Microsystems Awarded Defense Innovation Unit Contract to Develop Advanced Circuit Breakers for Defense Systems

08/06/2024 | Menlo Microsystems
Menlo Microsystems Inc. (Menlo Micro), the company responsible for bringing its Ideal Switch® technology to market, has been awarded a contract by the Department of Defense’s (DoD) Defense Innovation Unit (DIU). Menlo Micro will develop a first of its kind, high-current advanced circuit breaker for power distribution for the Naval Nuclear Propulsion Program’s Advanced Technology Innovation Pipeline (ATIP) Program. Menlo Micro was selected from a field of companies competing for the contract through DIU’s rigorous vendor selection process.

AIM Debuts New NC259FPA Ultrafine No Clean Solder Paste

11/30/2023 | AIM
AIM Solder, a leading global manufacturer of solder assembly materials for the electronics industry, is pleased to announce its new NC259FPA Ultrafine No Clean Solder Paste, which it revealed recently during the Productronica Germany trade show.

YINCAE Launches Snap Cure, Highly filled,100% No-Clean Flux Residue Compatible Underfill: UF 120HA

06/23/2023 | YINCAE
YINCAE, a leading manufacturer of electronic materials, has announced the launch of its new product, UF 120HA. The innovative underfill material is specifically designed to provide a fast flow, lower-temperature cure for high-throughput applications and is 100% compatible with all no-clean flux residue.
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