Stable Consumer Demand in Q2 2016 Pulls up Inkjet in India

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Due to low demand from Government and corporates this quarter, the overall HCP market witnessed low numbers. However, the consumer sentiments were good and going forward this segment is expected to pick up in coming quarters with festive mood setting in India.

The Overall HCP Market:

• HP Inc. managed to achieve 43.1 percent shipment share in Q2 2016 leading the printer market in India
• Canon grew this quarter with a market share of 21.2 percent and a sequential growth of 21.9 percent
• Epson also grew this quarter by 4.1 percent sequentially at 20.9 percent Market Share
• Samsung emerged into the fourth position in Q2 2016; it was closely followed by Brother with just a marginal difference in market share.

Inkjet HCP Market:

• Consumer sentiments were good and HCP Inkjet market did witness a 10.6 percent growth quarter-on-quarter
• HP, Epson witnessed sequential growth of 8.8 percent,2.6 percent while Canon bounced back with a 42.3 percent quarter-on-quarter growth
• HP, Canon and Epson grew in the Inkjet HCP* market but Brother recorded a sequential decline of 9.9 percent this quarter

“Q3 2016 would be the quarter where consumer segment would be targeted, vendors would do promotions and make use of the celebration season to offer discounts and gifts to consumers.” says Manali De Bhaumik, Senior Market Analyst, IDC India.

Laser HCP (Printer-based) Market:

• Market declined by 14.5 percent quarter-on-quarter in terms of unit shipments in Q2 2016. After a good Q1, the market was soft in Q2 2016 due to low Government and corporate buying
• HP Inc. continued to be the market leader with a share of 55.8 percent, followed by Canon and Samsung at the second and third position respectively. HP Inc. witnessed a decline this quarter while Ricoh dropped to fifth position and lost share this quarter.

Laser HCP (Copier-based) Market:

• There was a sequential dip of 33.3 percent but the market performed better than expected. There was a 11.1 percent year growth though there was a quarter-on-quarter gap due to Q1 being higher than expected
• Q2 is usually a soft quarter for copier market, but it did perform well due to some deals in the Government sector
• Canon picked up some deals and managed to be at No.1 spot with a market share of 25.9 percent
• Ricoh was at 2nd position with 23.3 percent market share followed by Konica Minolta and Sharp

IDC Forecast

Ever since the Ink tanks have arrived, the Inkjet market has been conquered by them. They are also being preferred over laser sometimes and is considered as a better option than an entry level laser printer. The laser copier market is expected to do well in the coming quarters, due to the digitization initiatives by the Government originating the demand for copiers. Tier 3 and 4 cities are the next target areas for the print vendors. The MPS business is gaining momentum as the offering is able to attract the large enterprises.

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